Name variants:
Shwetal Patel
Last updated Jun 19, 2024
Contact Information
Last Update
Jul 10, 2022
Email
sh**@catalinamarketing.com, sh**@aol.com
Location
Miami, FL
Company
Workplace
Senior Director, Analytics Team Lead
Saint Petersburg, FL
Industry
Marketing and Advertising
Colleagues
Work History
Senior Director, Analytics Team Lead
200 Carillon Pkwy, St Petersburg, FL 33716
from Jun 2020
Senior Director
1111 St Gregory St, Cincinnati, OH
Practice Lead for Analytics Empower is an independent creative media agency that plans, buys, creates and proves the impact of marketing & media investments. #helloempower
from Jan 2019
Senior Director of Business Intelligence and Analytics
2500 south Pacific Hwy, Medford, OR 97501
Led implementation of campaign management tool. Led contract negotiation with vendor getting input from CIO and SVP. Wrote RFP for project manager firm.
LTV model to inform new custome...
Mar 2011 — Aug 2012
Executive Director of Marketing Analytics and Research
6301 Kaplan University Ave, Fort Lauderdale, FL
Led market segmentation of adult learners/online considerers based on needs. Identified two segments, composed of growth-oriented professionals and connected followers, serving as strateg...
Jan 2008 — May 2010
Senior Manager and Specialist of Marketing and Sales Analytics and Modeling
250 south Wacker Dr, Chicago, IL 60606
May 2001 — Sep 2005
President
Provide strategic research and analytic consulting to leading Fortune 500 companies (Coca-Cola, Ladies Home Journal). Negotiated consulting contract; agreed to sell existing methods within p...
Sep 1998 — Apr 2001
Associate Research Manager
1 Coca Cola Plz, Atlanta, GA 30313
Dec 1996 — Aug 1998
Research Analyst
6601 west Broad Street Rd, Richmond, VA 23233
Primary and Secondary Research
1995 — 1996
Education
1992 — 1995
1988 — 1992
Occupations
Executive
Senior Director
Team Leader
Marketer
Advertising Professional
Senior Manager
Operations Manager
Advertising Sales Agent
Skills
Analytics
Segmentation
Competitive Analysis
Marketing Strategy
Market Research
Strategy
Digital Marketing
Database Marketing
Business Intelligence
Customer Insight
Management
Marketing Research
Analysis
Cross Functional Team Leadership
Product Development
Marketing
Leadership
Direct Marketing
Brand Management
Marketing Analytics
Strategic Planning
Business Analytics
Marketing Analysis
Multi Channel Marketing
Data Analysis
Predictive Analytics
Web Analytics
Quantitative Research
Market Analysis
Business Strategy
Pricing
Business Development
Sas
Predictive Modeling
Crm
Customer Acquisition
Marketing Mix Modeling
Forecasting
Project Planning
Consumer Behaviour
Integrated Marketing
Product Marketing
Statistical Modeling
Customer Analysis
Competitive Intelligence
Thought Leadership
Campaign Management
Business Insights
Loyalty Marketing
Data Mining