Since 2019, Ross Mclean has been working in 20|20 Research situated 150, 150. This person is a competent Vice President - Mobile Qualitative with over 20 years of work experience. According to Ross's CV and work profile, the professional has worked at more than six places with diverse backgrounds and got various skills. Ross attended school at the The University of British Columbia from 2013 to 2015. Ross Mclean can be found in Chicago, Illinois – where this professional currently lives. You can search for this professional's e-mail and phone. We can also provide you additional contact information upon request.
Name variants:
Roscoe Mclean
Last updated Jun 17, 2024
Contact Information
Last Update
Jul 9, 2022
Email
ro**@overtheshoulder.com, ro**@me.com
Location
Chicago, IL
Company
Workplace
Colleagues
Work History
Vice President - Mobile Qualitative
161 Rosa L Parks Blvd, Nashville, TN 37203
from Dec 2019
Evp, Group Strategic Planning Director
100 west 33Rd St, New York, NY 10016
Planning Group Director Primary New Business Planner, lead planning on crucial new business pitches including US Army, Wal Mart and State Farm. Key driver in FCB's shift from Traditional AOR...
Jul 2003 — Jun 2011
Co-Founder and Executive Director
4 east Ohio Historic Tree Studios SUITE 20, Chicago, IL
Conceived the concept of the Over the Shoulder smartphone insight platform. Designed and developed Over the Shoulder into the world's most powerful smartphone insight tool. Oversaw software ...
from Jun 2011
Planner - Planning Group Director
2801 north Central Expy, Dallas, TX 75204
Started as a planner, left as a Planning Group Director. Key player in the development of The Richards Group's "Spherical Branding" brand development model. Lead brand strategy development o...
1996 — 2003
Education
2013 — 2015
1987 — 1991
1982 — 1986
Occupations
Executive
Vice President
Marketer
Advertising Professional
Executive Vice President
Director of Planning
Director
Planner
Farmer and Animal Care
Driver
Chief Executive
Advertising Sales Agent
Supervising Planner
Operations Manager
Skills
Customer Insight
Brand Architecture
Integrated Marketing
Digital Strategy
Brand Development
Creative Strategy
Digital Marketing
Interactive Marketing
Advertising
Marketing Research
Marketing Strategy
Smartphone Ethnography
Smartphone Qualitative Research
Focus Groups
Mobile Research
Strategy
Interactive Advertising
Consumer Insight
Consumer Behaviour
Market Research
Ethnography
Creative Direction
Strategic Planning
Digital Media
Relationship Marketing
Social Media Strategist
Segmentation
Advertising Research
Online Advertising
Social Media Marketing
Brand Management
Witchcraft
Mobile Marketing
Brand Equity
Direct Marketing
Corporate Branding
Concept Generation
Marketing Communications
Media Planning
Business Development
Brand Developement
Content Strategy
Business Insights
Brand Awareness
Shopper Marketing
Marketing
Research
Outdoor Advertising
Positioning
Storytelling