Reed Watson

Chief Executive Officer

Since 2017, Reed Watson has been working in Bix Produce 148, 148. Reed Watson is a proficient Chief Executive Officer with over 44 years of work experience. According to Reed's CV and work profile, Reed has worked at more than 30 places with numerous backgrounds and gained various skills. Reed attended school at the J. L. Kellogg Graduate School of Management, Northwestern University, MBA from 1984. Reed Watson can be found in Minneapolis, Minnesota – where the professional is currently located. You can search for this person's email address and number. We can also provide you detailed contact information upon request.
Name variants:
Reed Watson
Last updated Jun 14, 2024

Contact Information

Last Update
Jul 8, 2022
Email
wa**@gmail.com
Location
Minneapolis, MN
Company

Workplace

Bix Produce
Chief Executive Officer

Saint Paul, MN

Industry

Food Production

Work History

Chief Executive Officer

3060 Centerville Rd, Little Canada, MN 55117
CEO for PE owned (Norwest Equity Partners) regional leader in specialty foodservice produce distribution & processing, known for impeccable produce delivered with unmatched personal service....
Jan 2017 — Sep 2019

Board Member

Minnesota
from 2014

Chief Marketing and Outreach Officer

5757 Plaza Dr SUITE 100, Cypress, CA 90630
Led marketing, sales, military outreach, cross functional operating teams, and new program development to accelerate growth for this PE owned regionally accredited online university. Posted ...
2010 — 2011

Chief Marketing & Outreach Officer

Cypress, CA
2010 — 2011

Board Member

Board member to fast-growing all natural refrigerated baked goods manufacturer Immaculate Baking, acquired by General Mills.
2009 — 2012

Senior Vice President Marketing, Markets, and Customer Experience

225 south 6Th St, Minneapolis, MN 55402
CMO for this leading accredited fully online university (CPLA). Led the cross-functional enrollment team, marketing, business teams (P&L), customer experience, events, and analytics groups. ...
2006 — 2009

Senior Vice President, Marketing, Markets & Customer Experience

Minneapolis, MN
2006 — 2009

Vice President, Consumer Strategy & Insight

Plymouth, MN
2005 — 2006

Vice President Consumer Strategy and Insight

9800 59Th Ave north, Minneapolis, MN 55442
Recruited to drive new growth by building the end-to-end experience, and increasing customer loyalty across the vertically integrated, multi-channel business ($700MM Sleep Number beds maker/...
2005 — 2006

President

LIFE TIME FITNESS. 2004-05 Demand creation consultant to CMO, COO and marketing team. Accelerated new club membership ramp and existing club profitability through sharper targeting, segment...
2002 — 2005

President

Plymouth, MN
2002 — 2005

Board Member

43 Main St southeast, Minneapolis, MN 55414
2000 — 2010

EVP, Chief Marketing & Strategy Officer

Golden Valley, MN
2000 — 2001

Executive Vice President Marketing and Strategy

Recruited by PUR CEO (Co-Chairman of SD.com Board) to grow SD.com from start-up to #1 in on-line home grocery delivery, and back-fill the President during geographic expansion. Led senior te...
Dec 1999 — Nov 2001

President and Chief Operations Officer

Recruited to lead $100MM PUR to #1 share in U.S. household water filters, and elevate marketing capabilities. Procter & Gamble acquired PUR for $265MM ($35/share vs. $8/share when I joined)....
1999 — 1999

President, Chief Operating Officer

Minneapolis, MN
1999 — 1999

Vice President - General Manager, PIllsbury Baked Goods

1997 — 1998

Vice President - General Manager Refrigerated Baked Goods; Business Team Leader RBG

1994 — 1997

Vice President General Manager Baked Goods; Vice President Refrigerated Baked Goods; Business Team Leader

1992 — 1998

Business Team Leader, Desserts & Baking Mix

1992 — 1993

Category Manager, Category Manager, Kraft Salad Dressings

1992 — 1992

Category Manager, BBQ Sauce & Sweet Brands

1990 — 1991

Brand Manager PARKAY Margarine

1988 — 1990

Brand Manager, New Products, KRAFT Mayo, Miracle Whip

1987 — 1988

Associate Brand Manager, PARKAY Margarine

1985 — 1987

Category Manager; Brand Manager

Chicago, IL
1984 — 1992

Brand Assistant, KRAFT Salad Dressings

1984 — 1985

Marketing Intern, New Products

Skokie, IL
Jun 1983 — Aug 1983

Assistant Buyer; Media Estimator

Chicago, IL
1981 — 1982

Marketing Staff

225 S 6 St, Minneapolis, MN 55402

Education

Bachelor of Arts in French

Evanston, IL
from Jan 1981
1977 — 1981

Occupations

Executive
Board Member
Chief Executive Officer
Leader
Management Team Executive
Operations Manager
Corporate Executive
Chief Executive
Managers

Skills

Strategy
Cross Functional Team Leadership
Marketing Strategy
Leadership
P&L Management
Strategic Planning
Management
Brand Management
Product Development
Marketing
Product Management
Business Strategy
Start Ups
Marketing Management
Consumer Products
Innovation
Business Development
Management Consulting
Advertising
Multi Channel Marketing
Sales
Product Innovation
Process Improvement
Strategic Partnerships
Brand Development
Executive Management
Turn Around Management
Segmentation
Product Marketing
Pricing
Brand Architecture
Business Planning
Marketing Research
Market Analysis
Integrated Marketing
Strategy Development
Driving Revenue
Value Creation
Value Proposition Development
Product Launch
Customer Insight
Corporate Positioning
Launch of New Products
Promotions
Business Analysis
Multi Channel Distribution
Board Level
Positioning
Business Process Improvement
Pricing Strategy

FAQs about Reed Watson

What's the main profession of Reed Watson?

Reed is a Chief Executive Officer.

What jobs is Reed proficient at at?

Reed Watson is a professional such jobs as Executive and Board Member.

Where is Reed Watson located?

Reed is located in Minneapolis, Minnesota.

What is the expert's email?

Reed's email is wa**@gmail.com.

Where did Reed Watson work?

Reed worked at Bix Produce, Great River Greening.

Where has Reed Watson studied?

Reed studied at the J. L. Kellogg Graduate School of Management, Northwestern University, MBA from 1984.

What languages does Reed Watson speak?

Reed Watson speaks English and French.

What is professional industry that Reed Watson worked in?

Reed works in Food Production industry.
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