Since 2020, Melissa Wikman has been working in Light Corporation situated 855, 855. Melissa Wikman is a proficient Director of Sales and Marketing with over 22 years of work experience. According to Melissa's CV and work profile, this person has worked at more than nine places with diverse backgrounds and gained different skills. Melissa attended school at the New North Center - Innovation Methods Certification from 2013 to 2013. Melissa Wikman can be found in Meskegon, Michigan – where this professional currently lives. You can search for Melissa's email address and phone number. We can also provide you with additional contact information upon request.
Name variants:
Mel Wikman,
Mellie Wikman,
Missie Wikman,
Missy Wikman,
Lisa Wikman,
Lissa Wikman
Last updated Jun 07, 2024
Contact Information
Workplace
Colleagues
Work History
Director of Sales and Marketing
14800 172Nd Ave, Grand Haven, MI 49417
from Mar 2020
Marketing and Sales
199 east 17Th St, Holland, MI 49423
Manage Worden's sales and marketing function: Implemented new product development process and brought four new product lines to market in eight months demonstrating brand relevance after a l...
Sep 2012 — Mar 2014
Instructor
Serve as part-time instructor for the Business Division teaching a variety of classes, currently focused on marketing and business management teaching:
Digital Marketing and Advanced Digit...
from Dec 1, 2010
Director of Marketing, Whirlpool and Amana Brands
2000 North St, Benton Harbor, MI 49022
Nov 2007 — Jun 2010
Director, Marketing
8140 north Lehigh Ave, Morton Grove, IL 60053
Developed the first formal marketing department for the leader in children's electronic publishing for Sesame Street, Nickelodeon, and Disney books. Implemented SKU productivity analysis app...
Nov 2000 — May 2006
Director, Worldwide Account Marketing, Fisher-Price Brands
333 Continental Blvd, El Segundo, CA 90245
Formulated retail marketing strategies for global toy brands totaling $1.5 billion (including Fisher-Price, Sesame Street, Disney, Winnie the Pooh, Blue's Clues): Development of all account-...
Mar 1994 — Nov 2000
Manager, International Account Marketing, Fisher-Price
333 Continental Blvd, El Segundo, CA 90245
Amsterdam) Established international retail marketing plans to ensure consistency of programs on a global level. Managed alliance with Procter & Gamble which was launched in Europe and expan...
Jan 1998 — Jul 1999
National Account Strategist, Fisher-Price
333 Continental Blvd, El Segundo, CA 90245
Managed retail marketing efforts for domestic accounts totalling over $650 million.
Managed corporate budget, partner agencies, and six direct reports.
Implemented space profitability ana...
Mar 1994 — Jan 1998
Education
1987 — 1991
Occupations
Executive
Director
Sales Specialist
Consumer Goods Professional
Chief Executive Officer
Supporting Member
Operations Manager
Commodities Clerk
Brokerage Clerk
Corporate Executive
Chief Executive
Team Member
Skills
Marketing
Brand Development
Digital Marketing
Marketing Strategy
Advertising
Strategy
Market Planning
Leadership
Marketing Communications
Product Development
Merchandising
Business Planning
Management
Sales
Retail
Segmentation
Analysis
Shopper Marketing
Retail Merchandising
Brand Developement
Budgets
Alliance Marketing
Online Advertising
College Teaching
Budgeting