Kevin C Srigley

President

We found the following information about Kevin C Srigley at Schmidt Market Research, where the professional has worked as a President since 2014. Kevin's total work experience is over 24 years, during which time the professional had at least 11 jobs at different places to develop professional skills. Kevin studied at the Petoskey High School. Kevin currently lives in Pittsburgh, Pennsylvania. You can contact with Kevin by searching for phone or email address or find full info by requesting access to this professional's additional details.
Name variants:
Kev Srigley
Last updated May 29, 2024

Contact Information

Last Update
Jul 8, 2022
Email
ks**@zoominternet.net
Location
Pittsburgh, PA

Workplace

Schmidt Market Research
President

Pittsburgh, PA

Industry

Market Research

Work History

President

125 Hillvue Ln SUITE 200, Pittsburgh, PA 15237
Provide oversight and direction for Schmidt's strategy, operations and business development efforts. Founded in 1986 by Al Schmidt, Schmidt Market Research is a research firm that delivers m...
from May 2014

Senior Vice President, Convenience Stores and Fuel

101 Kappa Dr, Pittsburgh, PA 15238
Accountable for $2B GETGO convenience division for Giant Eagle, Inc. (190 convenience stores). Responsibilities included business strategy, general management, merchandising, marketing, and ...
2012 — Mar 2013

Senior Vice President, Merchandising and Marketing

101 Kappa Dr, Pittsburgh, PA 15238
Led all merchandising and marketing activities for Giant Eagle, Inc., including Giant Eagle Supermarkets (220 locations), Market District (5), GETGO (180) and Giant Eagle Express (2). Respon...
2009 — 2012

Senior Vice President, New Format Development

101 Kappa Dr, Pittsburgh, PA 15238
Responsible for new format development at Giant Eagle, Inc. with a focus on Market District and Giant Eagle Express. Accountable for retail operations, merchandising, marketing, and human re...
2006 — 2009

Senior Vice President of Marketing

101 Kappa Dr, Pittsburgh, PA 15238
Management of all marketing activities, including advertising, digital, market research, sports marketing, CRM and customer loyalty programs, PR, community and media relations. Staff of 75 a...
2003 — 2006

Vice President, Advertising and Corporate Brands

101 Kappa Dr, Pittsburgh, PA 15238
Managed all Giant Eagle advertising activity. Directed Giant Eagle corporate brand (private label) activity including strategic planning, packaging development, marketing planning, and quali...
2001 — 2003

Director of Marketing

101 Kappa Dr, Pittsburgh, PA 15238
Directed Giant Eagle print advertising activity including a staff of 15, and a $17MM budget. Led marketing activities for the Greater Cleveland marketplace. Managed public and media relation...
1999 — 2001

Marketing Manager

Responsible for full scope of marketing activities ($20MM budget) for $90MM Nestle Drumstick brand, including global branding, new product development, and financial results.
1997 — 1999

Regional Sales Manager

Managed broker/distributor sales force and retail customer base (including Wal Mart, Delhaize/Food Lion, Harris Teeter, and Kroger) in six-state Southeastern region.
1995 — 1997

Brand Manager

Managed marketing activities and licensing relationships for Flintstones and Disney ice cream novelty products.
1992 — 1995

Advertising Agency - Account Service

Developed new products and advertising campaigns for Nestle, Chiquita Brands and Iams Pet Food.
1989 — 1992

Occupations

Executive
Chairperson
Marketer
Market Analyst
Accountant
Finance and Accounting Specialist
Sales Specialist
Consumer Goods Professional
Advertising Professional
Senior Vice President
Chief Operating Officer
Chief Executive
Market Research Analyst
Accounting Bookkeeper
Bookkeeper
Commodities Clerk
Brokerage Clerk
Advertising Sales Agent
Vice President
General and Operations Manager

Skills

Strategy
Retail
Market Planning
Marketing
Strategic Planning
Management
Leadership
Merchandising
Market Research
Sales
Product Development
Marketing Strategy
Business Development
Customer Insight
Team Building
Advertising
Pricing
Consumer Products
Business Strategy
Grocery
Brand Management
Inventory Management
Brand Development
Cross Functional Team Leadership
Marketing Communications
Competitive Analysis
Event Management
Account Management
New Business Development
Integrated Marketing
Packaging
Public Relations
Business Planning
Corporate Branding
Marketing Management
Marketing Research
Product Innovation
Digital Marketing
Innovation
Vision
Private Label
Food
Direct Marketing
Fmcg
Product Marketing
Segmentation
P&L
Market Analysis
Shopper Marketing
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