Katy Hershey

Head of Mobile User Experience and Value

For over nine years Katy Hershey has been working in different jobs. Recently, this person worked as a VP/D - Search Marketing in DIGITAS-LBi developing different skills. Katy Hershey graduated from UMASS Lowell in 2003 where this person received all the necessary knowledge and skills. Katy Hershey has all required knowledge for his job, proven by the following certifications in Google Adwords Certified Professional, Marin Certified Specialist, and Bing Ads Accredited Professional. You can find this person in Denver, Colorado, where he is located nowadays. SoftwareOfficial has all the personal info you need to be in touch with Katy Hershey, such as this professional's phone or email. Send us the request to get additional data.
Name variants:
Katherine Hershey, Kathleen Hershey
Last updated May 30, 2024

Contact Information

Last Update
Jun 22, 2022
Email
kh**@google.com, ka**@gmail.com, ka**@gmail.com
Location
Denver, CO
Company

Workplace

DigitasLBi_US
VP/D - Search Marketing

Boston, MA

Industry

Marketing and Advertising

Work History

VP/D - Search Marketing

Greater Boston Area
• Provide search marketing leadership and strategic vision for the Boston office. Accountable for helping build the agency’s search practice (SEM and SEO) to support aggressive revenue growt...
from Jan 2012

Sr. Director, Digital Media

New York, NY
Sr. Director, Digital Media January 2010 - Present -Management of Media Directors, Senior Media Managers, Media Strategists, and Media Managers providing leadership, ongoing feedback, effect...
Sep 2005 — Jan 2012

Associate - Marketing

Boston, MA & New York, NY
-Conduct and analyze 1st party and 3rd party market research to asses market positioning and share. -Coordinate and maintain the win/loss debrief process for competitive opportunities above ...
Jun 2004 — Sep 2005

Assistant Director of the Lowell Fund

Lowell, MA
•Manage $300k contract with RuffaloCODY, a comprehensive fundraising telemarketing firm. Analyze project statistics, maintain the operating plan and approve all materials used in the program...
Jun 2003 — Jul 2004

Education

Sep 1998 — May 2003
1994 — 1998

Occupations

Executive
Vice President
Marketer
SEO Specialist
Managers
Analysts
Advertising Professional
Director
Manager
Supporting Member
Chief Executive
Web Marketer
Marketing Manager
Advertising Sales Agent
Operations Manager
Team Member

Skills

Digital Marketing
Sem
Digital Strategy
Online Advertising
Digital Media
Seo
Ppc
Mobile Marketing
Integrated Marketing
Online Marketing
Search Advertising
Analytics
Interactive Marketing
Social Media Marketing
Lead Generation
Staff Development
Web Analytics
Strategy
Display Advertising
Advertising
Marketing
Staff Management
Social Media
Account Management
Staff Retention
Affiliate Marketing
Marketing Strategy
Mobile Devices
Pay Per Click
Search Engine Optimization
Search Engine Marketing
Market Research
Google Analytics
Business Development
Staff Training
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