Since 2018, Jeff Werderman has been working in Pentel of America 117, 117. Jeff Werderman is an experienced Marketing Team Leader with over 40 years of work experience. According to Jeff's CV and work profile, this person has worked at more than 12 companies with diverse backgrounds and got different skills. Jeff attended school at the The Collins College of Hospitality Management at Cal Poly Pomona from 1976 to 1981. Jeff Werderman can be found in Santa Ana, California – where this professional is currently located. You can search for this professional's contacts. We can also provide you with exhaustive contact information upon request.
Name variants:
Geoffrey Werderman,
Jefferson Werderman,
Jeffrey Werderman
Last updated May 25, 2024
Contact Information
Workplace
Marketing Team Leader
Torrance, CA
Industry
Consumer Goods, Pens and Mechanical Pencils, Lead Pencils and Art Goods
Colleagues
Work History
Marketing Team Leader
2715 Columbia St, Torrance, CA 90503
Manage the marketing function and team of marketing professionals for the US business of this venerable global writing instrument company.
from Mar 2018
Consultant
14402 Franklin Ave, Tustin, CA 92780
Developed a real-time marketing point-of-sale inventory and fulfillment management system for this leading distributor of wines and spirits brands.
Apr 2017 — Dec 2017
Director and Practice Leader, Concentrus Marketing
1550 Valley Vista Dr, Diamond Bar, CA 91765
Marketing practice leader for this business services outsourcing company. Increased wireless retail clients' store traffic and sales with menu of "plug and play" community based marketing pr...
Feb 2014 — Nov 2015
Chief Marketing Officer
Marketing function leader and management team member for this global CEO membership organization. Rebuilt marketing team of 30+ professionals. Contemporized and broadened appeal of the Vista...
Sep 2009 — Jan 2014
CMO
Greater San Diego Area
Vistage International is the world's leading peer advisory membership organization, serving more than 16,000 CEOs and senior-level executives in 15 countries. Vistage members participate in ...
from Sep 2009
Vice President Marketing - Senior Director Brand Management
Irvine, CA
Scaled growth for this youth lifestyle pre-paid wireless brand by shifting to an urban youth/economic (vs. suburban youth) target; increased brand awareness from 25% to 70%, subscribers from...
Oct 2004 — Jul 2008
Vice President Entertainment and Media Alliances
1 Coca Cola Plz, Atlanta, GA 30313
Served as Coke's “Man-In-Hollywood” ('00
04)
played key role in contemporizing the brand and extending its footprint in popular culture. Expanded Coke's entertainment and media alliances ...
Jun 1995 — Oct 2004
Director Marketing
Aliso Viejo, CA
Grew Protectant category and Armor All brand (since acquired by Clorox) by shifting focus to the convenience oriented (vs. car enthusiast) DIY target. Fought off price based competition with...
Feb 1992 — May 1995
Director, Marketing
Aliso Viejo, CA
Grew Protectant category and Armor All brand (since acquired by Clorox) by shifting focus to the DIY convenience oriented (vs. car enthusiast) target. Fought off price based competition with...
Feb 1992 — May 1995
Brand Manager
Greater St. Louis Area
Revitalized Chex brand (since acquired by General Mills) and reversed multi-year business declines by repositioning Chex as a tasty, all-family (vs. healthy, adult) cereal and extending the...
Apr 1987 — Jan 1992
Brand Manager - Chex Cereals
1 Checkerboard Sq St, Louis, MO
Revitalized Chex Cereals brand (since acquired by General Mills) and reversed multi-year business declines by repositioning Chex as a tasty, all-family (vs. healthy, adult) cereal and extend...
Apr 1987 — Jan 1992
Sr. Account Executive
Greater Los Angeles Area
Launched first-aired TV campaigns for El Pollo Loco Restaurants and Lockheed Corporation; bestowed McCann-Erickson's "Truth Well Told" Leadership Award.
Apr 1982 — Mar 1987
Education
Occupations
Executive
Marketing Director
Marketer
Advertising Professional
Vice President of Marketing
Chief Executive
Advertising Sales Agent
Vice President
Skills
Marketing Communications
Pricing
Market Planning
Budgeting
Creative Development
P&L
Marketing Research
Strategic Planning
Brand Development
Marketing Strategy
Product Development
Social Media
Promotions
P&L Management
Integrated Marketing
Advertising
Business Strategy
Product Management
Marketing Management
Public Relations
Business Planning
New Business Development
Product Marketing
Team Building
Strategy Development
SEO
Cross-functional Team Leadership
Online Marketing
Consumer Insights
Social Media Marketing
Team Leadership
Event Management
Market Research
Corporate Communications
Public Speaking
Email Marketing
Forecasting
B2B
Team Management
SEM
Digital Marketing
Account Management
Media & Entertainment
Multicultural Marketing
International Marketing
Direct Marketing
Brand Management
Advertising Management
Alliance Marketing
B2C
Cross Functional Team Leadership
P&L Management
Seo
Sem
P&L
Media and Entertainment