Gina"Giulia"Merola has been a Sr. Consumer Insights & Strategy Associate in Playboy Enterprises, Inc since 2008. Additionally, this person has professional experience at more than seven companies in the related field. Gina has a total work experience of 11+ years. Gina attended school at the Northwestern University from 2006 to 2008. Gina"Giulia"Merola can be found in Chicago, Illinois – where this expert is currently located. You can search for the person's email address and number. We can also provide you detailed contact information upon request.
Name variants:
Georgina Merola,
Regina Merola,
Virginia Merola
Last updated May 18, 2024
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Workplace
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Work History
Sr. Consumer Insights & Strategy Associate
ÃÂâÃÂÃÂÃÂâDeveloped consumer research plan for the digital group to understand consumer needs and uncover actionable insights to grow revenue and develop new products
ÃÂâÃ...
from Jul 2008
Marketing & Communications Manager
Developed new website - structure, creativity and search- to increase brand awareness
Developed business gap analysis to identify internal and external sources of problematic
touch po...
Jan 2004 — Jun 2008
Strategic Planner/Advertising Account Supervisor
Managed integrated marketing communication projects among media, production and creative groups
Developed long-term strategies with Sr. Strategic Planner based on consumers' insights and mk...
Jan 2000 — Jan 2001
Advertising Account Executive
Acted as liaison between agency and clients; managed daily work of account teams; assisted account
teams with clients (Dolma; Analyzed competitors' advertising campaigns for all the above c...
Jan 1999 — Jan 2000
Marketing Information Service Coordinator
Provided market and consumer intelligence reports on Italian and European markets to
BBDO NYC/Research division and other BBDO branches worldwide
Advised on advertising and commercial adapt...
Jan 1998 — Jan 1999
Education
2006 — 2008
from 2005
Occupations
Supporting Member
Managers
Marketer
Advertising Professional
Executive
Public Information Officer
Team Member
Advertising Sales Agent
IT Manager
Skills
Bilingual Italian/English with outstanding oral and written communications skills in French
PowerPoint
Word
Excel
Access
Microstrategy
SPSS
SAS (EG
EM
JMP) Responsys and Coremetrics