Catrina Mcauliffe has been working as a Senior Vice President Brand Strategy at Marketing Architects since 2019. Moreover, this professional has an employment history at more than 14 companies in the related field. Catrina has a total work experience of 54+ years. Catrina Mcauliffe studied at the Ucl from 1974 to 1977. Currently this person lives in Orono, Minnesota region. You can find this person's actual email address and number through our search.
Name variants:
Catrina Mcauliffe
Last updated Jul 05, 2024
Contact Information
Last Update
Jul 12, 2022
Email
cm**@clynch.com, ca**@gmail.com, cm**@bellsouth.net
Location
Orono, MN
Company
Workplace
Senior Vice President Brand Strategy
Hopkins, MN
Industry
Marketing and Advertising, Management Consulting Services Advertising Services, Architectural Services
Colleagues
Work History
Senior Vice President Brand Strategy
110 Cheshire Ln SUITE 200, Minnetonka, MN 55305
Marketing Architects is an advertising agency with a 22-year history of helping companies reach major milestones. By investing our own capital into each TV campaign, we disrupt the high cost...
from Oct 2019
Principal
Provide strategic consulting and facilitation for brands and organizations including target segmentation, identification and understanding. Services include journey development and brand vis...
2018 — Sep 2019
Senior Vice President  Group Strategy Director  Global Business and Brand Development Strategy Lead
225 north Michigan Ave SUITE 1500, Chicago, IL 60601
SVP Group Planning Director at EnergyBBDO
Sep 2013 — 2017
Senior Partner and Planning Director  Multi-Million Dollar Account Management
636 11Th Ave, New York, NY 10036
BRAND STRATEGIES │ PROCESS DEVELOPMENT │ TEAM LEADERSHIP Strengthened and solidified agency team and flagship account in the face of client reorganization and intense competitive threat. Led...
2012 — 2013
Senior Vice President, Planning Director  Business Model Design and Implementation
1285 Avenue Of The Americas, New York, NY 10019
STRATEGY LEADERSHIP │ BUSINESS GROWTH │ DIGITAL MEASUREMENT INITIATIVES Recruited as part of initiative to raise and strengthen network’s strategic planning profile to meet client’s increasi...
2010 — 2012
Vice President Consumer Insights and Strategy  New Business and Program Development
1405 Xenium Ln north SUITE 150, Minneapolis, MN 55441
BRAND STRATEGY EXPERT │ INTEGRATED TEAM LEADERSHIP │ DIGITAL SOLUTIONS DESIGN Aligned loyalty offerings with evolving agency models, increased importance of branding and digital solutions. B...
2008 — 2010
Senior Partner Planning Director  Account Planning Leadership  Team Development
110 north 5Th St, Minneapolis, MN 55403
ORGANIZATIONAL TRANSFORMATION │ BUSINESS DEVELOPMENT│ STRATEGIC PLANNING Transitioned agency from regional to national player and build national reputation. As chair of the AAAA’s account pl...
2001 — 2008
Planning Director  Chief Strategy Officer  Multi-Million Dollar Growth  Relationship Development
STRATEGY MANAGEMENT │ ORGANIZATIONAL GROWTH │ ENTREPRENEUR Founding partner in leveraged buy-out of San Francisco office from Chiat Day, ultimately sold to IPG. Drove growth of agency capabi...
1991 — 2001
Director Account Planning and Chiel Marketing Officer
Responsible for strategic planning and research. Heavy new business involvement. Worked on Dell computers, Intel, Quaker, Cisco and Breringer wines among other accounts
1992 — 2000
Planning Director
Recruited by Jane Newman and Mt Rainey, from London as Planning director designate to replace MT Rainey as she moved to NYC. Initial assignment was Worlds of Wonder and the launch of Teddy R...
1987 — 1991
Planning Director  Team Training  Talent Development  Planning Expert  Account Management
New York
STRATEGIC PLANNING │ TEAM LEADERSHIP │ TRAINING │ RELATIONSHIP DEVELOPMENT Strategic lead and member of elite team of agency planning experts who introduced account planning to US market. Tr...
1987 — 1991
Account Planner
Board Plannng Director, Responsible for strategic planning and advertising development across automotive, CPG and cosmetic brands.
1983 — Jun 1987
Education
Occupations
Executive
Senior Vice President
Marketer
Advertising Professional
Professor
School Principal
Vice President
Chief Executive
Advertising Sales Agent
School Administrator
Educational Manager
Skills
Strategy
Integrated Marketing
Market Research
Analytics
Marketing Strategy
Brand Management
Advertising
Digital Strategy
Digital Marketing
Marketing
Interactive Marketing
Creative Strategy
Customer Insight
Brand Development
Creative Direction
Marketing Research
Leadership
Social Media Marketing
Strategic Planning
User Experience
Brand Architecture
Direct Marketing
Consumer Behaviour
B2B
Fmcg
Relationship Marketing
Mobile Marketing
Marketing Communications
Social Media
Crm
Strategic Communications
Loyalty Marketing
Database Marketing
Qualitative Research
B2B Marketing
Online Advertising
Digital Media
Segmentation
Email Marketing
Online Marketing
Consumer Insight
Public Relations
Analysis
Research
Interactive Advertising
Media Planning
Content Strategy
Outdoor Advertising
Media Strategy
Strategic Thinking