With work experience over 27 years, Carole Gum is nowadays working at Pepperdata based in 1286 as a Vice President, Marketing. Carole received his education at the University of California, Santa Cruz. Carole Gum speaks fluently two languages: English and French. Carole Gum lives in San Francisco, California. To contact directly Carole, you can search for their phone or email address or receive exhaustive info by requesting access to Carole's additional details on SoftwareOfficial.
Name variants:
Carol Gum
Last updated Jul 03, 2024
Contact Information
Last Update
Jul 4, 2022
Email
ca**@hp.com, ca**@yahoo.com
Location
San Francisco, CA
Company
Workplace
Colleagues
Work History
Vice President, Marketing
3945 Freedom Cir SUITE 920, Santa Clara, CA 95054
from Oct 2019
Vice President, Marketingâ Solutions, Partner, and Community
395 Page Mill Rd, Palo Alto, CA 94306
Hortonworks purchased by Cloudera.
Feb 2019 — Oct 2019
Vice President, Corporate Marketing
5470 Great America Pkwy, Santa Clara, CA 95054
Led brand, content marketing strategy, web, social and search, community, and customer marketing programs. Results included
New messaging framework that highlights business value first and...
Oct 2016 — Feb 2019
Vice President, Global Campaigns and Digital Marketing
303 2Nd St, San Francisco, CA 94107
Jul 2016 — Oct 2016
Vice President, Global Campaigns and Digital Marketing
3000 Hanover St, San Jose, CA
Responsible for all demand-generation programs for $30B portfolio, executed key digital programs centrally for rest of world. Led campaign message and execution strategy. In FY16, digital ma...
Nov 2015 — Apr 2016
Vice President, Software Marketing
1501 Page Mill Rd, Palo Alto, CA 94304
Drive awareness and demand-generation for 14 countries for the HP Software business, including security, big data, and IT operations business units. Led messaging and content development for...
Nov 2012 — Oct 2015
Senior Director, Software Marketing
1501 Page Mill Rd, Palo Alto, CA 94304
Designed and developed an outbound marketing program with combined e-zine and social media that reached over 1 million subscribers. Developed content and messaging framework and implemented ...
Jan 2006 — Oct 2012
Senior Director, Corporate Marketing
Reporting to the CMO, responsibilities included content and message development, advertising, events, global website and web demand-gen framework, user conferences and roadshows, and the cus...
Sep 2004 — Jan 2006
Director, Corporate Marketing
3140 De La Cruz Blvd SUITE 110, Santa Clara, CA 95054
Developed lasting corporate identity for startup and consistent execution through all programs, keeping costs low and company awareness up. Responsible for all integrated marketing programs,...
May 1998 — Sep 2004
Director, Marketing Communications
Managed all corporate marketing communications programs, including product launches, lead generation, public relations, events, and advertising. Responsible for company voice and brand, incl...
Jul 1994 — May 1998
Principal Consultant
Provided marketing communications consulting and services for technology companies. Companies included Apple Computer, Amdahl Corporation, and The William and Flora Hewlett Foundation.
Nov 1992 — Jul 1994
Education
Occupations
Executive
Vice President
IT Professional
Computer Software Professional
Partner
Chief Executive
Software Developers
Skills
Integrated Marketing
Strategy
Marketing Communications
Marketing
Digital Marketing
Strategic Partnerships
Lead Generation
Marketing Strategy
Leadership
Go To Market Strategy
Management
Program Management
Product Marketing
Social Media Marketing
Cross Functional Team Leadership
Product Management
Saas
Crm
B2B Marketing
Multi Channel Marketing
Social Media
Analytics
Start Ups
Demand Generation
Branding and Identity
E Commerce
Thought Leadership
Public Relations
Email Marketing
Customer Relationship Management
Online Marketing
Software As A Service
B2B
Seo
Business Strategy
Internal Communications
Sem
Corporate Communications
Direct Mail
Team Leadership
Content Marketing