Since 2017, Allen Gerten has been working in Plano Synergy located 385, 385. This expert is a proficient Vice President - Fishing, Storage and Lifestyle Division with over 18 years of work experience. According to Allen's CV and work profile, the professional has worked at more than eight places with numerous backgrounds and gained various skills. Allen attended school at the Ucla Anderson School of Management from 2002 to 2004. Allen can be found in Minneapolis, Minnesota – where this professional is currently located. You can search for this person's phone and email. We can also provide you additional contact information upon request.
Name variants:
Alan Gerten
Last updated Jun 26, 2024
Contact Information
Last Update
Jul 8, 2022
Email
al**@bestbuy.com, al**@anderson.ucla.edu
Location
Minneapolis, MN
Company
Workplace
Vice President - Fishing, Storage and Lifestyle Division
Plano, IL
Industry
Consumer Goods
Colleagues
Work History
Vice President - Fishing, Storage and Lifestyle Division
431 east South St, Plano, IL 60545
General Management of the Fishing (Plano & Frabill), Consumer Storage (Plano & Creative Options), and Lifestyle (Caboodles) portfolio including P&L responsibility, Marketing & Brand Strategy...
Jan 2017 — Feb 2018
Vice President of Marketing
222 Merchandise Mart Plz, Chicago, IL 60654
Led Marketing function for Angie’s BOOMCHICKAPOP brand (Ready-to-eat Popcorn) including brand strategy, marketing programming, innovation strategy, and customer sales support.
Nov 2015 — Jul 2016
Senior Director - Marketing Growth Initiatives
7601 Penn Ave south, Richfield, MN 55411
Led marketing, operations, and IT teams to develop business initiatives for Best Buy to target new consumer segments and buying occasions (Life Events). Responsibilities included strategy, ...
Feb 2014 — Nov 2015
Senior Marketing Manager - Food Should Taste Good
1 General Mills Blvd, Minneapolis, MN 55426
Business leader and brand marketing manager for Food Should Taste Good business (Natural/Organic Snack brand). Full P&L accountability - leadership of cross functional team, brand marketing,...
Jun 2012 — Feb 2014
Senior Marketing Manager - Progresso New Products and Foods
1 General Mills Blvd, Minneapolis, MN 55426
Business leader and brand marketing manager for Progresso Foods portfolio. Innovation and strategy leader for Progresso brand innovation and category expansion. Full Progresso Foods P&L acco...
Feb 2010 — May 2012
Marketing Manager - Strategic Growth Channels - Snacks Division
1 General Mills Blvd, Minneapolis, MN 55426
Led cross-functional team to deliver differential business results in key strategic channels for General Mills Snacks Division (Nature Valley, Fiber One bars, Chex Mix, Fruit Snacks, etc). K...
Aug 2007 — Feb 2010
Associate Marketing Manager
1 General Mills Blvd, Minneapolis, MN 55426
Yoplait
Gogurt: Advertising, Product Development, Margin Expansion
Snacks
Walmart: Customer Sales, Project Management, Shopper Marketing
Meals
Hamburger Helper: New Product Development...
Jun 2003 — Aug 2007
Senior Scientist and Engineer - Baby Care New Business Development
2 P And G Plz, Cincinnati, OH
2000-2002 New Product Group
Pampers 1998-2000 Global Consumer Research
Pampers
Feb 1998 — Jun 2002
Education
Occupations
Executive
Vice President
Sales Specialist
Consumer Goods Professional
Chief Executive
Commodities Clerk
Brokerage Clerk
Skills
Product Development
Consumer Products
Marketing
Fmcg
Marketing Strategy
Marketing Research
Brand Architecture
Cross Functional Team Leadership
Food
Product Innovation
Management
Brand Management
Customer Insight
Shopper Marketing
Competitive Analysis
Brand Development
Segmentation
Customer Focused Marketing
Strategy
Integrated Marketing
Advertising
Leadership
Strategic Planning
Digital Marketing
Market Research
Business Strategy
P&L Management
Product Management
Forecasting
Marketing Management
Product Marketing
Social Media Marketing