Vanessa Goolsby

Associate Director, Marketing

Vanessa Goolsby is a highly qualified expert, working in Travelocity main office of which is in 766. as a Media Product Manager from 2013. This person has earned professional experience in more than eight positions at different companies. Vanessa Goolsby went to the University of North Texas and received education from 1997 to 2001. Draper, Utah is the area, where this person was lastly known to live. This person's e-mail and phone are accessed through this website by request.
Name variants:
Van Goolsby, Vannie Goolsby, Vanna Goolsby, Nessa Goolsby, Essa Goolsby
Last updated Jun 23, 2024

Contact Information

Last Update
Jul 7, 2022
Email
va**@lanyon.com, vm**@gmail.com
Location
Draper, UT
Company

Workplace

Travelocity
Media Product Manager

Southlake, TX

Industry

Leisure, Travel & Tourism, Travel Agency

Work History

Media Product Manager

Southlake, Texas
from Jan 2013

Sr. Audience Product Manager Digital

Austin, Texas Area
Apr 2012 — Jan 2013

Sr. Online Marketing Manager

Austin, Texas Area
Oversaw online acquisition and user experience for multiple marketing channels including content marketing, online display, 2nd tier search, radio and email for insurance lead generation com...
Jun 2011 — Apr 2012

Online Marketing Manager

Strategize and implement targeted customer acquisition efforts in various online marketing channels: search (SEM/PPC), email, affiliate/partnerships, co-registration/lead generation and disp...
Sep 2009 — Mar 2011

Publishing Manager

Oversaw publishing operations, including ad sales, production, editorial development and marketing for a mixed list of client and company owned print journals, websites and podcasts. Drove n...
May 2008 — Sep 2009

Marketing Manager, Online Marketing

Managed the creative and operational aspects of the consumer marketing email program across 27 titles, ensuring revenue and budgetary expectations were met for each project. Enhanced email d...
Sep 2007 — May 2008

Marketing Manager

Assume primary marketing responsibility for multiple NPG products (print and online products). Responsibility includes driving understanding of overall brand as well as meeting/exceeding pub...
Aug 2004 — Sep 2007

Market Research Manager

Manage a myriad of market research efforts across all titles and products of NPG. Work closely with publishers, advertising sales and editorial departments to develop and execute appropriate...
Aug 2005 — May 2007

Education

Occupations

Executive
Deputy Director
Produce Manager
Marketer
Advertising Professional
Deputy Manager
Chief Executive
Production Manager
Advertising Sales Agent

Skills

Email Marketing
Digital Marketing
Sem
Online Marketing
Strategic Partnerships
Lead Generation
Web Analytics
Digital Strategy
Marketing Strategy
Online Advertising
Advertising
Copywriting
Analytics
Ppc
Display Advertising
Product Marketing
Media Buying
Direct Mail
Web Content Management
Business Intelligence
Market Research
Product Management
Funnel Optimization
Media Planning
Google Analytics
Omniture
Non Profit Volunteer
Business Analysis Planning and Monitoring
Direct Response
Landing Page Optimization
Vendor Management
P&L Management
Cross Functional Team Leadership
Business Case Modelling
Customer Segmentation Strategy
Affiliate and Partner Marketing
Brand Management
Programmatic Marketing
A/B and Multivariate Testing
Site Development
Reporting and Analysis
Rfp Design
Agile and Waterfall Methodologies
Data Analysis
Contract Negotiation
Coremetrics Analytics
Google Adwords
Manage Client Relationships
Agency Relationship Management
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