Since 2020, Tracy Wirth Lanza has been working in Brand Usa. Tracy Wirth Lanza is a high-skilled Senior Vice President, Integrated Marketing with over 23 years of work experience. According to Tracy's CV and work profile, this person has worked at more than 11 companies with diverse backgrounds and got different skills. Tracy Wirth Lanza studied at the New York University from 2014. Ridgewood, New Jersey is the place where the professional presently lives. You can contact with Tracy by searching for phone or email address or get additional information by requesting access to this person's details from us.
Name variants:
Tracey Lanza,
Tracie Lanza,
Traci Lanza
Last updated Jun 23, 2024
Contact Information
Last Update
Jul 6, 2022
Email
tl**@thebrandusa.com, tr**@gmail.com, tr**@geometry.com
Location
Ridgewood, NJ
Company
Workplace
Senior Vice President, Integrated Marketing
Washington, DC
Industry
Marketing and Advertising, Management Consulting Services, Management Consulting Services Advertising Services
Colleagues
Work History
Vice President, Global Account Director
636 11Th Ave, New York, NY 10036
Based in New York City, managed a global team for Brand USA focused on promoting international tourism to the United States. Responsibilities included strategic insight, analytics, omni-chan...
2012 — 2016
Director, Marketing and Events
As Director of Marketing and Events for Grand Central Terminal in New York City, Tracy was responsible for a variety of retailer and partner initiatives, including The History Channel's publ...
2009 — 2010
Director, Integrated Marketing Communication
3 Columbus Cir, New York, NY 10019
Identified strategic and innovative opportunities for the Oral, Personal & Home Care portfolio at Colgate-Palmolive, to drive integrated communication across channels. Worked with client tea...
2008 — 2009
Director, Account Services
Accountable for all client relationships and activities, including strategy and concept development, management and development of project teams to create and deliver business building plans...
2004 — 2008
Strategist
355 Lexington Ave, New York, NY 10017
Developed business insight, actionable strategy and conceptual approach for start-up agency. New business wins: Virginia Tobacco Settlement Fund, Court TV, Elektra Entertainment, FX Network,...
2001 — 2004
Northeast Field Marketing Director
437 Madison Ave, New York, NY 10022
Provided local market insight and programming for Dean Foods (Garelick Farms) including the successful launch of campaign called "Milk Made Better" to support its nutriceutical line of dairy...
1999 — 2001
Group Account Director
Supervision and development of NJ and Chicago offices dedicated to promotional planning and execution for Sears and its Craftsman, Diehard and Kenmore brands. Responsibilities included calen...
1998 — 1999
Business Director
Responsible for P&L of two office team (NY & LA), developed promotional concepts and plans for client activities, including Hasbro, The Topps Company, 20th Century Fox Home Entertainment an...
1996 — 1998
Account Supervisor
Wilton, CT
In-house planning and ideation for brand Pepsi, line extensions and package innovations, with focus on enhancing brand equity, awareness and sales via activation of celebrity, entertainment...
1993 — 1995
Manager, Promotions, Planning and Development
Managed planning for Smirnoff Vodka. Developed national and regional events, sponsorship and publicity programs to build consumer & trade interest. Smirnoff Makes You A Star celebrity look-a...
1990 — 1993
Education
from 2014
1996 — 1997
1982 — 1986
Occupations
Executive
Senior Vice President
Marketer
Advertising Professional
Vice President
Director of Customer Operations
Chief Executive
Advertising Sales Agent
Marketing Manager
Skills
Integrated Marketing
Strategy
Marketing
Strategic Partnerships
Digital Marketing
Advertising
Digital Strategy
Brand Development
Marketing Communications
Relationship Marketing
Strategic Planning
Crm
Sponsorship
Digital Media
Marketing Strategy
Interactive Marketing
Public Relations
Social Media Marketing
Brand Management
Concept Development
Direct Marketing
Direct Mail
Management
Mobile Marketing
New Business Development
Creative Strategy
Start Ups
Analytics
Cross Functional Team Leadership
Creative Direction
Media Planning
Customer Insight
Shopper Marketing
Retail
Travel and Tourism
Business Management
Experiential Marketing
Nonprofits
Arts Administration
Performing Arts