Tom McCrary
Managing Partner, Southeast & CMO | Creating Unique Approaches to Accomplishing Business Objectives
Since 2011, Tom McCrary has been working in Chief Outsiders. Tom McCrary is a proficient Managing Partner, Southeast & CMO with over 24 years of work experience. According to Tom's resume and work profile, the professional has worked at more than ten places with diverse backgrounds and gained different skills. Tom attended school at the Duke University - The Fuqua School of Business from 1980 to 1982. Tom can be found in Houston, Texas – where this professional currently lives. You can search for the person's email address and phone. We can also provide you with detailed contact information upon request.
Name variants:
Thomas Mccrary
Contact Information
Workplace
Managing Partner, Southeast & CMO
Houston, TX
Industry
Management Consulting, Nonclassifiable Establishments
Colleagues
Work History
Managing Partner, Southeast & CMO
Actively work with clients to define, develop and implement their overall business and marketing strategy - acting as a member of their leadership team.
from 2011
Senior Director, Brand Marketing and Creative Services
o Consolidated outside agencies and recruited new agency partners in Brand/Mass Advertising, Interactive, CRM/Direct Marketing and PR, increasing Brand consistency and efficiency of marketin...
2008 — 2010
Management Consultant
• Consulted with Clients to generate extraordinary business results:
o $20+ million Annualized EBITDA Improvement for Manufacturing Operation
o $50+ million Annualized EBITD...
Jun 2005 — Nov 2008
Principal
Managed Business Strategy and Marketing Consulting Practice driving strategy and results for early-stage and established client companies; range of industries including Internet, transportat...
2001 — 2005
Vice President, Operations, Marketing and Business Strategy
Managed operations of Business Accelerator working with start-up and early-stage companies; led business strategy development and spearheaded business / marketing plans for Partner companies...
1999 — 2001
Vice President of Marketing
• Created brand position and image: directed Marketing and Strategy supporting 30+% annual growth and expansion from 13 to 31 markets and 75 to 200+ branch locations
• Created promotional pr...
1995 — 1999
Regional Marketing Director
• Introduced hourly service in Northeast Corridor, increasing share, revenue and profits in region without incremental marketing expense.
• Initiated 1st ever monthly commuter pass in key No...
1994 — 1995
Senior Marketing Director
• Created and integrated comprehensive sales training program for local hotel sales, increasing sales from individual hotel sales teams.
• Introduced “Lego” system for co-op local advertisi...
1988 — 1992
Director of Marketing
• Initiated Tony Roma’s 1st Franchise conferences, increasing cooperation and participation of franchisees in Corporate plans and programs.
• Introduced Local Marketing Handbook, driving bra...
1984 — 1986
Associate Product Manager
• Developed most successful local promotion, as measured by consumer redemption, targeting NASCAR enthusiasts in Southeastern US.
• Managed tactical response to Anheuser Busch’s Eagle Snacks...
1982 — 1984
Education
1980 — 1982
1972 — 1976
Occupations
Executive
Managing Partner
Marketing Director
Marketer
Advertising Professional
Senior Director
Doctor of Musical Arts
Partner
Chief Executive
Advertising Sales Agent
Senior Manager
Operations Manager
Skills
Marketing Strategy
Advertising
Brand Development
Business Transformation
Digital Marketing
Change Management
Visioning
Corporate Positioning
Competitive Strategy
Field Marketing
Segmentation
Strategic Planning
Targeted Advertising
Online Marketing
SEO
SEM
Team Building
Direct Marketing
Product Marketing
Market Analysis
Marketing Communications
Internal Communications
Online Advertising
Business Strategy
Faciltation
Creative Problem Solving
Leadership
Strategy
Integrated Marketing
Positioning
Competitive Analysis
Strategic Partnerships
Market Research
Sales
CRM
Marketing
Management
Public Relations
Analytics
FAQs about Tom McCrary
What is the main profession of Tom McCrary?
The expert is a Managing Partner, Southeast & CMO | Creating Unique Approaches to Accomplishing Business Objectives.
What jobs is Tom a professional at?
The expert is proficient at such jobs as Executive and Managing Partner.
Where is Tom McCrary currently located?
Tom McCrary is currently located in Houston, Texas.
Where did Tom McCrary work?
The expert worked at Chief Outsiders, NRG/Reliant Energy.
Does Tom McCrary have personal webpage or blog?
This expert`s website is http://www.chiefoutsiders.com and http://www.chiefoutsiders.com/blog-0/bid/68693/3-Top-Sources-of-Strategic-Marketing-Insights.
What education does Tom McCrary have?
Tom studied at the Duke University - The Fuqua School of Business from 1980 to 1982.
Are there any professional industries Tom McCrary works in?
This professional works in Marketing and Advertising industry.
What are the skills of Tom McCrary?
This professional has the following skills: Marketing Strategy, Advertising, Brand Development, Business Transformation, Digital Marketing, Change Management, Visioning, and Corporate Positioning.