Sherrill Zack Kaplan is a qualified expert, working in Planet Fitness as a Chief Digital Officer (CDO). Sherrill has earned professional experience in more than 14 positions at various companies. Sherrill Zack Kaplan went to the University of Denver - Daniels College of Business and received education there from 1999 to 2001. Newton, Massachusetts is the area, where this professional was known to be living. This person's phone and email can be easily accessed through SoftwareOfficial on demand.
Name variants:
Sherrill Kaplan
Last updated Jun 19, 2024
Contact Information
Last Update
Jul 2, 2022
Email
sz**@att.net
Location
Newton, MA
Company
Planet Fitness
Workplace
Chief Digital Officer (CDO)
Work History
Board Member, Consumer Advisory Board
200 Vesey St, New York, NY 10007
Mar 2015 — Jul 2019
Vice President - Digital Marketing and Innovation
130 Royall St, Canton, MA 02021
Led digital innovation for Dunkin' Donuts in the US. Responsible for general management and oversight of all loyalty (DD Perks), mobile (DD Mobile App), web/e-commerce (dunkindonuts.com),and...
Mar 2016 — Jun 2018
Senior Director, Digital Marketing and Innovation
130 Royall St, Canton, MA 02021
Designed and launched the DD Perks customer loyalty program providing a targeted 1:1 sales-driving tool that is one of the fastest-growing loyalty programs in the QSR industry (4MM
members...
Aug 2015 — Mar 2016
Director, Digital and Loyalty Marketing
130 Royall St, Canton, MA 02021
Sep 2013 — Aug 2015
Relationship Marketing, Crm and Payments
130 Royall St, Canton, MA 02021
Jun 2011 — Sep 2013
Director, Client Services
1 Cranberry Hl SUITE 203, Lexington, MA 02420
Oversaw account management, business development and overall marketing efforts for top-tier clients’ loyalty programs
Sep 2009 — Jun 2011
Director, Membership Rewards
200 Vesey St, New York, NY 10007
Developed negotiation strategies, retail prospect proposals and value story enhancements for all partners. Led team responsible for managing ~40+ retail partnerships and $280MM in gift card ...
Mar 2005 — Jul 2008
Teacher
36 Middlesex Tpke, Bedford, MA 01730
Teacher of children with mild/severe special needs.
1993 — 1997
Education
Occupations
Executive
Chief Digital Officer
Marketer
Advertising Professional
Board Member
Technology Manager
Technical Managers
Advertising Sales Agent
Management Team Executive
Operations Manager
Skills
Marketing
Crm
Marketing Strategy
Loyalty Marketing
Digital Marketing
Management
Strategic Partnerships
Direct Marketing
Email Marketing
Analytics
Business Development
Relationship Marketing
Marketing Communications
Strategic Planning
Multi Channel Marketing
Online Marketing
Social Media
Customer Acquisition
Integrated Marketing
Segmentation
Loyalty Programs
E Commerce
Account Management
Digital Strategy
Customer Relationship Management
P&L Management
B2B
New Business Development
Mobile Devices
Credit Cards
Budgets
Vendor Management
Marketing Management
Mobile Payments
Team Building
Retail
Business To Business
Contract Negotiations
People Skills
Interactive Marketing
Partnership Marketing
Financial Services
Business Strategy
Building Customer Loyalty
Customer Engagement
Data Analysis
Digital Innovation
Product Innovation
Leadership
Strategy
Budgeting
Payment Industry
Brand Loyalty