Shelley Peters is a highly qualified expert, working in Hanesbrands Inc main office of which is in 94. as a Director, Hanesbrands Licensing from 2019. Shelley Peters gained professional experience in more than 11 positions at different companies. Shelley Peters went to the University of North Carolina at Chapel Hill and got education there from 1988 to 1992. Greensboro, North Carolina is the city, where this professional was lastly known to be settled. The person's contacts are accessed through SoftwareOfficial by request.
Name variants:
Shelly Peters,
Shellie Peters,
Shel Peters
Last updated Jun 19, 2024
Contact Information
Last Update
Jul 5, 2022
Email
sh**@gmail.com, sh**@vfc.com
Location
Greensboro, NC
Company
Hanesbrands Inc.
Workplace
Director, Hanesbrands Licensing
Work History
Director, Hanesbrands Licensing
1000 east Hanes Mill Rd, Winston Salem, NC 27105
Champion, C9, Hanes, Bali, Maidenform, Just My Size
from Oct 2019
Director, Head of Design Operations
Go-to-market strategy for Wrangler and Lee Global Design.
Apr 2019 — Oct 2019
Merchandising Management
Denver, CO
Merchandising lead for the Wrangler men's traditional and private label denim business in the mid-tier, club and specialty channels.
Jul 2017 — Mar 2019
Director, Retail Marketing
Denver, CO
Managed a team of in-house and field sales account executives responsible for driving sales for Wrangler and Lee in the mass, club, farm & fleet, discounter and dollar channels.
Jan 2014 — Jun 2017
Director, Licensing
Denver, CO
Directed brand extensions beyond core apparel categories. Managed all master band and sub-brand trademark license agreements across five consumer segments and three marketing units (Wrangler...
Feb 2012 — Dec 2013
Director, Brand Licensing
1925 Eastchester Dr, High Point, NC 27265
Direct all functions related to the trademark license agreements for all properties in the Furniture Brands International portfolio, including the Thomasville, Broyhill, Lane and Drexel Heri...
May 2008 — Feb 2012
Director, Outdoor Furniture Division
Developed, launched and managed Thomasville's outdoor furniture division, creating a new, highly profitable revenue source and additional consumer awareness platform for the brand. Directed ...
Jan 2006 — Apr 2008
Education
Bachelor of Arts in International Studies, minor in Japanese
Jan 1988 — Jan 1992
Occupations
Executive
Director
Marketer
Advertising Professional
Operations Manager
Advertising Sales Agent
Skills
New Business Development
Licensing
License Management
Vendor Management
Product Development
Marketing Management
Brand Development
Intellectual Property
Creative Development
Contract Negotiation
Contract Management
Brand Licensing
Creative Direction
Marketing Communications
Marketing Strategy
Marketing
Cross Functional Team Leadership
Strategy
Product Management
Online Marketing
Retail
Merchandising
Start Ups
Market Planning
Sales Management
Team Leadership
Organizational Leadership
Management
Brand Management
Leadership
Sales
Business Development
Apparel
Relationship Building
People Management
Project Management
Go To Market Strategy
Trademarks
Brand Equity
Private Label
Strategic Planning
Intellectual Property Law
Brand licensing (manufacturer-direct and retailer-direct)
vendor management
in-depth knowledge of contract law
contractual negotiations and compliance
product development
brand standards and controls
FAQs about Shelley Peters
What is the main profession of Shelley Peters?
The expert is a Director, Hanesbrands Licensing.
What jobs is Shelley a professional at?
Shelley is a professional Executive and Director jobs.
Where does Shelley Peters live?
Shelley currently lives in Greensboro, North Carolina.
What is the expert's email?
Shelley's email is sh**@gmail.com and sh**@vfc.com.
Where did Shelley Peters work?
Shelley Peters worked at Hanesbrands Inc., Kontoor Brands Wrangler & Lee.
What education does Shelley Peters have?
Shelley studied at the University of North Carolina at Chapel Hill from 1988 to 1992.
What is professional industry that Shelley Peters is connected to?
Shelley Peters works in Marketing And Advertising industry.
Are there any skills Shelley Peters has?
This person has such skills as New Business Development, Licensing, License Management, Vendor Management, Product Development, Marketing Management, and Brand Development.