Rich Pearson is a qualified expert, that works in Elance on the position of Chief Marketing Officer from 2012. Rich Pearson gained professional experience in more than ten positions at different companies. Rich Pearson went to the University of California, Berkeley - Walter A. Haas School of Business and received education there from 1996 to 1998. Palo Alto, California is the city, where the professional was lastly known to be situated. Rich Pearson's email address and phone number can be easily accessed through SoftwareOfficial on demand.
Name variants:
Richard Pearson
Last updated Jun 15, 2024
Contact Information
Last Update
Jul 12, 2022
Email
ri**@yahoo.com, ri**@heat.net, rp**@elance.com
Location
Palo Alto, CA
Company
Workplace
Colleagues
Work History
Chief Marketing Officer
I lead our global marketing team, including customer acquisition, product marketing, public relations, and brand development.
from May 2012
VP Marketing
As the first non-engineer to join the company I led all Marketing, PR & BD efforts.
Key accomplishments included:
- Instrumented and analyzed usage across all product features
- Reposi...
Jun 2010 — Mar 2012
VP Marketing
As one of the company's first dozen employees, I launched our enterprise and consumer product lines, led all brand marketing, direct marketing, market research and public relations efforts. ...
Apr 2007 — May 2010
VP Marketing
Led product and marketing for five person peer-to-peer backup consumer start-up founded by Eric Hahn.
Developed requirements, raised money, negotiated purchase of bing.com, launched alpha a...
Apr 2006 — Mar 2007
Senior Director of Marketing
London, United Kingdom
Successfully led acquisition and retention programs for 5 different Yahoo subscription products.
Directed pan-European marketing team and brand positioning efforts. Launched BT-Yahoo serv...
Aug 2002 — Apr 2006
VP Customer Marketing
Implemented marketing plans to drive customer acquisition, engagement and retention for Homestead's subscription web hosting services.
Developed customer segmentation model to drive product ...
Aug 1999 — Aug 2002
Director of Marketing
Developed and implemented marketing plans to drive customer acquisition, engagement and retention for SegaSoft's subscription online game network.
Created loyalty program that became top dri...
Jul 1997 — Aug 1999
Product Manager
Led marketing efforts and owned P&L for Del Monte's major canned fruit business.
Launched five new products including one that became #3 category seller within a year of introduction.
Sep 1994 — Jul 1997
Assistant VP, Software Development
Designed product requirements and oversaw development team for custom risk management software solutions.
Sep 1992 — Sep 1994
Senior Consultant
Coded custom client software and led team responsible for the design, development and implementation of revenue reporting systems
Aug 1989 — Sep 1992
Education
Occupations
Professor
Educational Assistant Teacher
Executive
Marketing Director
Vice President of Marketing
Teaching Assistant
Chief Executive
Vice President
Skills
Product Marketing
Start Ups
Product Management
Online Advertising
Go To Market Strategy
Brand Development
Mobile Devices
Social Media Marketing
Sem
Seo
Crm
Direct Marketing
Consumer Marketing
Customer Acquisition
Global Marketing
Management
Strategic Partnerships
Performance Based Marketing
Brand Awareness
Public Relations
Email Marketing
Category Management
Brand Positioning Strategies
Lead Generation
Customer Retention
Multivariate Testing
International Marketing
Profit and Loss Management
Marketing Research
Landing Page Optimization
Conversion Optimization
Inside Sales
Small Business Marketing
B2B Marketing
Positioning
A/B Testing
Blogging