Renee K Coughlin is a skilled professional, who works in Best Friends Pet Care as a Vice President, Marketing from 2011. This expert has earned professional experience in more than seven positions at different companies. Renee K Coughlin went to the Fordham University and was studying there. New York, New York is the area, where the professional was known to be situated. Renee's contacts are easily accessed through this website on demand.
Name variants:
Renee Coughlin
Last updated Jun 14, 2024
Contact Information
Last Update
Jul 4, 2022
Email
re**@yahoo.com
Location
New York, NY
Company
Best Friends Pet Care
Workplace
Vice President, Marketing
Work History
Director, Marketing, Foodservice Division
700 Anderson Hill Rd, Purchase, NY 10577
Worked as Chief of Staff for Division CMO with wide range of responsibilities including organization structure, staffing, funding, culture development, process protocol and team building. Le...
2006 — 2008
Director, Customer Marketing, Foodservice Division
700 Anderson Hill Rd, Purchase, NY 10577
Led PepsiCo Foodservice Customer Marketing organization of 30 people nationally.
Delivered insights driven solutions as key competitive point of difference for priority customers across mu...
2003 — 2006
Vice President Marketing
Responsible for key strategic beverage line in PEP portfolio including new product development, agency management, creative development, graphics, website, promotional concept development an...
2001 — 2003
Regional Sales Director, East, Foodservice Division
700 Anderson Hill Rd, Purchase, NY 10577
Managed East region sales team. Improved team productivity significantly, utilizing Miller Heiman strategic selling skills. Participated in all contract negotiation for business renewals and...
1998 — 2001
Director of National Business Unit Marketing
700 Anderson Hill Rd, Purchase, NY 10577
Guided national marketing team, with primary responsibility of ensuring bottler engagement in key PCNA strategic imperatives, such as new retail product launches, expanded distribution of ni...
1995 — 1998
Senior Brand Manager, Aquafina
700 Anderson Hill Rd, Purchase, NY 10577
Implemented test market and national launch of new brand. Responsible for profit and loss management, advertising copy strategy and creative development for POS, billboard and print. Oversaw...
1994 — 1995
Education
Occupations
Executive
Vice President
Sales Specialist
Consumer Goods Professional
Director
Marketing Director
Leader
Chief Executive
Commodities Clerk
Brokerage Clerk
Operations Manager
Managers
Skills
Brand Management
Customer Marketing
Consumer Products
Customer Insight
New Business Development
Shopper Marketing
Process Improvement
Crm
Market Research
Product Development
Strategy
Management
Market Planning
Integrated Marketing
Marketing
Advertising
Contract Negotiation
Product Launch
Marketing Strategy
Strategic Planning
Marketing Research
Fmcg
Competitive Analysis
Brand Development
Segmentation
Cross Functional Team Leadership
Product Innovation
Marketing Communications
Brand Architecture
Public Relations
Trade Marketing
Leadership
Brand Equity
Creative Direction
Marketing Management
Retail
P&L Management
Sales
Income Statement
Consumer Insight
Field Marketing
Global Marketing
Relationship Marketing
Direct Marketing
Product Marketing
Positioning
Social Media
Consumer Marketing
B2B Marketing
Multi Channel Marketing