Name variants:
Rajan Krish
Last updated Jun 10, 2024
Contact Information
Last Update
Jul 9, 2022
Email
ra**@yahoo.com, ra**@optimalstrategix.com
Location
Pennington, NJ
Company
Workplace

Vice President
Newtown, PA
Industry
Market Research, Management Consulting Services
Colleagues
Work History
Vice President
140 Terry Dr SUITE 118, Newtown, PA 18940
Recruited to lead, manage, and support market research and strategy consulting engagements valued ~ $15 MM annually with clients in Consumer, Life Sciences and Medical Devices industry. Mana...
May 2013 — Nov 2014
Senior Director, Commercial Analytics
250 Campus Dr, Marlborough, MA 01752
Recruited to develop/lead Commercial Analytics, a Center of Excellence tasked with providing sales and marketing insights for all divisions of Hologic
from Nov 2014
Senior Global Director, Business Analytics
400 Somerset Corporate Blvd, Bridgewater, NJ 08807
Recruited to develop a global business analytics function for a $1.3B division, drive a culture of fact-based decision making and evolve the organization from “We think” to “We know”. Respon...
2009 — 2013
Director, Market Research and Analytics
New Brunswick, NJ
Pharmaceuticals Sector & Medical Devices Sector Recruited to inform senior management and senior marketers of global market scenario for 8 to 10 key therapy areas where we were competing or ...
2005 — 2009
Associate Director, Market Research, Hiv+ and Diabetes Franchise
New Jersey
Custom qualitative and quantitative market research
segmentation, targeting & positioning
influence marketing & sales strategies
development of annual market research plans in alignment ...
2004 — 2005
U.s Head, Analytics and Business Planning
Chicago, IL
Recruited to maximize competitive advantage, deliver superior business results through advanced analyses, planning and forecasting. Responsibility for providing key business insights to VP-M...
2001 — 2004
Senior Manager
Led a team of 3 analysts in defining the scope and the implementation of all research projects, (12 major and several minor studies per year) for two $1B dollar divisions of a Fortune 500 cl...
1998 — 2001
Associate Director
Led market segmentation, brand positioning and targeting, brand equity and extendibility, market structure and customer satisfaction studies across the telecommunications, financial services...
1996 — 1998
Project Director
Managed analytical deliverables for 20 major projects per year. Managed the continuous refinement of existing analytical approaches and development of newer approaches aimed at increasing th...
1995 — 1996
Education
Occupations
Executive
Senior Director
Vice President
Marketer
Market Analyst
Project Managers
Senior Manager
Operations Manager
Chief Executive
Market Research Analyst
Skills
Analytics
Segmentation
Market Research
Marketing Research
Forecasting
Market Analysis
Competitive Analysis
Marketing Strategy
Customer Insight
Product Development
Marketing
Pricing
Strategic Planning
Fmcg
Medical Devices
Business Insights
Pricing Strategy
Pharmaceutics
Positioning