Rajan Krish

Senior Director, Commercial Analytics

Name variants:
Rajan Krish
Last updated Jun 10, 2024

Contact Information

Last Update
Jul 9, 2022
Email
ra**@yahoo.com, ra**@optimalstrategix.com
Location
Pennington, NJ

Workplace

Optimal Strategix Group, Inc.
Vice President

Newtown, PA

Industry

Market Research, Management Consulting Services

Work History

Vice President

140 Terry Dr SUITE 118, Newtown, PA 18940
Recruited to lead, manage, and support market research and strategy consulting engagements valued ~ $15 MM annually with clients in Consumer, Life Sciences and Medical Devices industry. Mana...
May 2013 — Nov 2014

Senior Director, Commercial Analytics

250 Campus Dr, Marlborough, MA 01752
Recruited to develop/lead Commercial Analytics, a Center of Excellence tasked with providing sales and marketing insights for all divisions of Hologic
from Nov 2014

Senior Global Director, Business Analytics

400 Somerset Corporate Blvd, Bridgewater, NJ 08807
Recruited to develop a global business analytics function for a $1.3B division, drive a culture of fact-based decision making and evolve the organization from “We think” to “We know”. Respon...
2009 — 2013

Director, Market Research and Analytics

New Brunswick, NJ
Pharmaceuticals Sector & Medical Devices Sector Recruited to inform senior management and senior marketers of global market scenario for 8 to 10 key therapy areas where we were competing or ...
2005 — 2009

Associate Director, Market Research, Hiv+ and Diabetes Franchise

New Jersey
Custom qualitative and quantitative market research segmentation, targeting & positioning influence marketing & sales strategies development of annual market research plans in alignment ...
2004 — 2005

U.s Head, Analytics and Business Planning

Chicago, IL
Recruited to maximize competitive advantage, deliver superior business results through advanced analyses, planning and forecasting. Responsibility for providing key business insights to VP-M...
2001 — 2004

Senior Manager

Led a team of 3 analysts in defining the scope and the implementation of all research projects, (12 major and several minor studies per year) for two $1B dollar divisions of a Fortune 500 cl...
1998 — 2001

Associate Director

Led market segmentation, brand positioning and targeting, brand equity and extendibility, market structure and customer satisfaction studies across the telecommunications, financial services...
1996 — 1998

Project Director

Managed analytical deliverables for 20 major projects per year. Managed the continuous refinement of existing analytical approaches and development of newer approaches aimed at increasing th...
1995 — 1996

Education

Occupations

Executive
Senior Director
Vice President
Marketer
Market Analyst
Project Managers
Senior Manager
Operations Manager
Chief Executive
Market Research Analyst

Skills

Analytics
Segmentation
Market Research
Marketing Research
Forecasting
Market Analysis
Competitive Analysis
Marketing Strategy
Customer Insight
Product Development
Marketing
Pricing
Strategic Planning
Fmcg
Medical Devices
Business Insights
Pricing Strategy
Pharmaceutics
Positioning
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