Patrick Lafferty is a skilled expert, working in McCann Erickson main office of which is in 4. on the position of COO, North America from 2011. Patrick Lafferty has earned professional experience in more than nine positions at different companies. Patrick Lafferty went to the Cornell University - S.C. Johnson Graduate School of Management and got education there from 2008 to 2010. Bethesda, Maryland is the city, where this expert was known to settle. This person's contacts can be accessed through this website by request.
Name variants:
Pat Lafferty,
Paddy Lafferty,
Patsy Lafferty,
Rick Lafferty
Last updated Jun 11, 2024
Contact Information
Last Update
Jul 7, 2022
Email
la**@me.com, pa**@discovery.com, pa**@bartleboglehegarty.com
Location
Bethesda, MD
Company
McCann Erickson
Workplace
COO, North America
Work History
Managing Director, Global Brand Community
Led the network's top 15 global accounts.
Sep 2010 — Oct 2011
Chief Marketing Officer
Promoted to this role after growing Travel Channel in prior position. Led transformation of company from linear TV network into integrated travel media business, and expanded marketing from ...
Apr 2007 — Aug 2010
SVP, Marketing
Led marketing for Travel, Military, and Science Channels along with Education business as key member of management team charged with rebuilding organization that had been without leadership ...
Mar 2005 — Mar 2007
SVP | Account Director
Directed strategic development and execution of marketing programs for $250M U.S. Army account. Oversaw operations of 200-person team and integration of 12 companies, including advertising, ...
Jun 2000 — Jan 2005
Account Supervisor
Selected to lead national marketing programs for 2 of the agency’s highest-profile accounts: McDonald’s and Kellogg’s. Oversaw $47M of billings, leading multi-channel marketing for 13,000 Mc...
Jul 1995 — May 2000
Company Commander, Operations Officer, Aide-de-Camp, Platoon Leader
Mastered leadership, teamwork, and communication skills in dynamic, ever-changing and frequently dangerous situations. Gained extensive international experience
• Led 146 soldiers on 2 fore...
1988 — 1995
Senior Chief Marketing Officer At Travel Channel
1 Discovery Pl, Silver Spring, MD 20910
Education
2008 — 2010
1984 — 1988
Occupations
Executive
Chief Operating Officer
Marketer
Advertising Professional
Chief Executive Officer
General and Operations Manager
Chief Executive
Advertising Sales Agent
Corporate Executive
Skills
Integrated Marketing
Advertising
Brand Management
Marketing
Digital Marketing
Creative Direction
Digital Strategy
Strategy
Leadership
Digital Media
Interactive Marketing
Social Media Marketing
Content Marketing
Marketing Strategy
Brand Development
Strategic Planning
Online Advertising
Management
Marketing Communications
Mobile Marketing
Strategic Partnerships
Partnerships
Public Relations
Business Strategy
Creative Strategy
Content Strategy
Corporate Branding
Television
Multi Channel Marketing
Key Account Management
New Media
Direct Marketing
Market Planning
Operational Efficiency
Broadcast
Marketing Research
Online Marketing
Sales Presentations
Marketing Management
Relationship Marketing
Brand Architecture
Customer Insight
Interactive Advertising
Program Management
Sponsorship
Budgets
Media Planning
Media Buying
Email Marketing
Strategic Communications
FAQs about Patrick Lafferty
What is the main profession of Patrick Lafferty?
Patrick is a COO, North America.
What jobs is Patrick a professional at?
Patrick Lafferty is proficient at such jobs as Executive and Chief Operating Officer.
Where does Patrick Lafferty currently live?
Bethesda, Maryland is the place where Patrick Lafferty currently lives
What is Patrick Lafferty's email?
The expert's email is la**@me.com and pa**@discovery.com.
How many companies did Patrick Lafferty work at?
Patrick Lafferty worked at nine jobs.
Does Patrick Lafferty have personal webpage or blog?
Patrick`s website is http://www.travelchannel.com and http://www.worldhum.com.
What education does Patrick Lafferty have?
Patrick studied at the Cornell University - S.C. Johnson Graduate School of Management from 2008 to 2010.
What is the industry that Patrick Lafferty worked in?
This professional works in Marketing And Advertising industry.