Michele B Lupton

Integrated Marketing Programs Brand Development and Management Product Launches Media and Public Relations Agency Management Consumer Advertising & Promotions Digital Marketing Social...

Managed all aspects of brand communications including media, sponsorships, public relations, content development, social media strategy for the leading cookware and kitchen electrics brands ...

Drove brand awareness for T-fal, WearEver and Emerilware brands’ in the cookware, bakeware and small appliance industries. - Led change for T-fal and WearEver brand sites including content m...

Developed and implemented programs to promote the Swatch brand name in key markets including Advertising, PR, and Direct Mail. Developed marketing plans to support 42 retail outlets.

Led the strategic marketing and product development of Nickelodeon preschool toy lines. Managed cross-functional team, including external licensor to develop and launch new products into the...

Designed and implemented programs to communicate the TAG Heuer brand to retailers and end consumers in North America. Planned and managed the national and co-op media budgets including print...

Planned and managed the national media budget including print, out of home, television and newspaper to develop brand image and awareness. Planned and executed four events to communicate TAG...

Responsible for consumer and promotional marketing of the $20MM bathroom cleaner business. Developed and managed repositioning of the LYSOL TOUCH-UPS product. Managed expansion and developme...

Led cross functional logistics team tasked to handle special requests for merchandising tools from the Sales Force including coordinating and approving new POS materials and package designs....