Since 2012, Melissa Zimyeski has been working in Big Fuel Communications. This person is a competent Associate Director, Audience Insights with over four years of work experience. According to Melissa's resume and work profile, this expert has worked at more than five companies with diverse backgrounds and gained different skills. Melissa attended school at the Columbia University in the City of New York. Melissa Zimyeski can be found in New York, New York – where this expert currently lives. You can search for the professional's email address and number. We can also provide you with detailed contact information upon request.
Name variants:
Mel Zimyeski,
Mellie Zimyeski,
Missie Zimyeski,
Missy Zimyeski,
Lisa Zimyeski,
Lissa Zimyeski
Last updated May 22, 2024
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Associate Director, Audience Insights
Greater New York City Area
•Managed a team a 5 analysts and strategists based out of New York and Seattle – overseeing all strategic and analytics deliverables, tool assessments and investments, and team development
•...
from Jul 2012
Senior Analyst - Analytics and Accountability
Greater New York City Area
•Developed a cadence of data-driven, mixed methodology reporting (social listening, surveys, secondary research, social & web analytics) to optimize social & digital properties and t...
May 2011 — Jul 2012
Account Executive/Strategist
Greater New York City Area
•Conducted research programs that utilized creative, mixed methodologies such as focus groups, in-home ethnographies, client interviews, and consumer surveys to develop the brand positioning...
Oct 2010 — Jun 2011
Marketing Coordinator - Local Media Division
Greater New York City Area
•Managed the launch of the division-wide rebrand – from identity strategy to graphics and music packages to VO talent
•Drove internal communications and division buy-in through team sessions...
Jan 2009 — Oct 2010
Corporate Development
• Created corporate case studies through correspondence research as well as revenue and benefit research of major national museums to benchmark the Whitney’s Corporate Membership Program aga...
May 2007 — Jan 2008
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Digital Marketing
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Integrated Marketing
Web Analytics
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Digital Strategy
Market Research
Marketing Strategy
Social Media
Brand Development
Analytics
Strategy
Social Media Measurement
Digital Media
Online Advertising
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Customer Insight
Facebook
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