We found the following information about Matthew Wakeman at The Archer Group, where this professional has worked as a Director of Analytics since 2010. Matthew's total work experience is over 12 years, during which time this person had at least ten jobs at different companies to develop professional skills. Matthew studied at the Dartmouth College from 1994 to 1998. Currently, Matthew Wakeman is located in Philadelphia, Pennsylvania. You can contact with Matthew by searching for phone number or email address or find additional information by requesting access to Matthew Wakeman's further details from us.
Name variants:
Mathew Wakeman,
Matthieu Wakeman,
Matt Wakeman,
Mat Wakeman,
Matty Wakeman,
Mattie Wakeman
Last updated Jun 07, 2024
Contact Information
Workplace
Colleagues
Work History
Director of Analytics
I lead Archer's digital analytics initiatives. We define and implement Internet performance evaluation across media, campaigns, and channels for Archer's clients.
from Aug 2010
Traveler
Traveled throughout 10 countries in South America. Learned Spanish and maintained a travel story and photo blog (see website).
Jun 2009 — Jun 2010
Volunteer
Volunteered at a 200-hectare reforestation farm on San Cristobal, Galapagos. Worked in teams to eliminate invasive plant species and re-plant native and endemic ones.
Jul 2009 — Aug 2009
Principal Strategist
Managed large client relationships and developed accounts focused on design and research/human factors. Provided business, marketing, and digital strategy to transportation, retail, financia...
Feb 2008 — Apr 2009
Director, Strategy
Developed interactive strategic plans and roadmaps. Assessed businesses, markets, and opportunities. Guided clients and teams through tactical implementation. Provided objectives, benchmarks...
Mar 2007 — Jan 2008
Manager of Strategy
Developed predictive behavioral marketing model with media-specific ROI standards for pharmaceutical product site.
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Planned, developed, and guided the execution o...
Nov 2005 — Mar 2007
Campaign Manager
Managed campaign organization, messaging platform, communications resources, etc.
Jun 2005 — Sep 2005
Sr. Research Manager/Product Manager
Product manager for proprietary survey and reporting technology; integrated platform with 4 different CRM technologies; Research & project management for: segmentation and choice models ...
Apr 2004 — Jun 2005
Research Manager
NOPWorld/MMC/MarketMeasures/Cozint
Market research project management and statistical methodology/advanced analysis. Pharma focus, including ATUs, message recall, marketing mix, segmentation...
Apr 2001 — Apr 2004
Research Associate
Selected to join a 3-person team that developed a new syndicated research product – Business Technographics – segmenting large companies based on corporate culture to help predict B-to-B tec...
Jul 1998 — Apr 2001
Education
Sep 1994 — Jun 1998
1992 — 1994
Occupations
Executive
Director
Operations Manager
Skills
Brand Loyalty
Marketing Mix Modeling
Start-ups
Go-to-market Strategy
Strategic Partnerships
Analytics
Web Analytics
Data Analysis
Customer Analysis
Data Science
Customer Satisfaction Research
Segmentation
Audience Segmentation
Marketing Strategy
Marketing Research
Social Media Measurement
Social Media
Digital Strategy
Customer Insight
Integrated Marketing
Interactive Marketing
Strategy
Digital Marketing
Business Strategy
FAQs about Matthew Wakeman
What's the main profession of Matthew Wakeman?
This professional's job is Digital Analytics
What are the main profession of The professional?
These person's professions are Executive and Director
Where is Matthew Wakeman located?
Matthew is currently located in Philadelphia, Pennsylvania.
How many companies did Matthew Wakeman work at?
The professional worked at ten jobs.
What education does Matthew Wakeman have?
Matthew studied at the Dartmouth College from 1994 to 1998.
What languages does Matthew Wakeman speak?
Matthew Wakeman speaks English, Spanish, Italian, and Russian.
Are there any professional industries, that Matthew Wakeman is connected to?
This person works in Internet industry.
Are there any professional skills Matthew Wakeman has?
This professional has such skills as Brand Loyalty, Marketing Mix Modeling, Start-ups, Go-to-market Strategy, Strategic Partnerships, Analytics, Web Analytics, Data Analysis, and Customer Analysis.