Lucy Hackman

Worldwide Director, Campaign Management

Ibm
Lucy Hackman is a highly qualified professional, who works in Ibm main office of which is in 4. on the position of Worldwide Director, Campaign Management from 2018. This expert gained professional experience in more than 11 positions at various companies. Lucy Hackman went to the University of Vermont and got education there from 1991 to 1995. Tokeneke, Connecticut is the area, where this professional was known to live. Lucy's email address and phone can be accessed through this website by request.
Name variants:
Lucie Hackman, Luci Hackman, Lucia Hackman, Lu Hackman, Lulu Hackman, Luce Hackman, Lucky Hackman
Last updated Jun 04, 2024

Contact Information

Last Update
Jul 4, 2022
Email
lu**@yahoo.com, lu**@pb.com
Location
Tokeneke, CT
Company
IBM

Workplace

IBM
Worldwide Director, Campaign Management

Armonk, NY

Industry

Information Technology and Services

Work History

Worldwide Director, Campaign Management

Ibm
New York, NY
Using data driven techniques to determine the right tactic and offer mix. Analyze and assess campaign performance, make adjustments based on the findings. Drive marketing created revenue, wi...
from Oct 2018

Vice President of Demand Generation

3001 Summer St, Stamford, CT 06905
Lead global marketing team to drive Demand Generation campaigns for mailing and shipping solutions, enterprise solutions and software solutions. Acting as a change agent and collaborator for...
Jan 2014 — Oct 2018

Global Marketing Director

3001 Summer St, Stamford, CT 06905
Big data, tiny data, marketing analytics, customer segmentation, competitive assessment, B2B markets, print management, document management, mail services, ecommerce...oh my. Leading change ...
Jan 2013 — Dec 2013

Client Engagement Leader, Healthcare

Responsible for maintaining and growing current clients in the healthcare and pharmaceutical space. As well as discovering new business opportunities. Oversee the entire P&L for the Healthca...
Jan 2012 — Dec 2012

Director of Marketing

5405 Cypress Center Dr SUITE 150, Tampa, FL 33609
Responsible for the strategy and implementation of all marketing initiatives in the Healthcare division. From sales communication, product launches, events, customer communication, internal ...
Mar 2011 — Jan 2012

Manager -- Cross-Segment Marketing

3001 Summer St, Stamford, CT 06905
U.S. Mailing -- Integrated Marketing Channels Partner with product marketing and sales channel to define and employ a multi-channel, integrated campaign approach including ongoing lead man...
Jul 2010 — Mar 2011

Corporate Mktg, Advertising and Events

3001 Summer St, Stamford, CT 06905
Responsible for external marketing initiatives including advertising, online marketing, emerging media and thought leadership events and sponsorships Manage $7 million dollar marketing bud...
Jul 2004 — Jun 2010

Account Supervisor

437 Madison Ave, New York, NY 10022
Responsible for program development and program management for various clients -- Hasbro, ExxonMobil, Cendant, Washington Mutual, Rheingold Beer and Great Spirits Developed integrated bran...
Sep 2001 — Jul 2004

Assistant Manager

200 Vesey St, New York, NY 10007
Managed Blue for Business and Optima Credit Card Direct Mail & Telemarketing acquisition channels - exceeded 2% response rate goals for both channels Launched new internal and external car...
Jun 1999 — Sep 2001

Account Executive

636 11Th Ave, New York, NY 10036
Lotus Software., an IBM Company(BtoB; 1998 advertising campaign contributed to 60% increase in brand awareness and 25% increase in division ad sales from previous year Advertising was inte...
Sep 1997 — Jun 1999

Assistant Account Executive

Implemented Labatt USA radio, television, print, and outdoor co-op rotation schedules Involved in the production of radio, television, print, and outdoor for the Labatt brands Review and ...
Mar 1996 — Aug 1997

Education

Occupations

Executive
Director
IT Professional
Information Technology Specialist
Vice President
Marketer
Marketing Administrator
Sales Specialist
Agent
Operations Manager
IT Specialist
Chief Executive
Marketing Manager
Sales Representative

Skills

Integrated Marketing
Direct Marketing
Strategy
Product Marketing
B2B
Marketing
Leadership
Social Media
Advertising
Sales
Lead Generation
Account Management
Online Advertising
Product Development
Strategic Partnerships
Social Media Marketing
Multi Channel Marketing
Marketing Strategy
Salesforce.com
Program Management
B2B Marketing
Event Management
Brand Management
Press Releases
Market Research
Product Launch
Budgets
Channel
Database Marketing

FAQs about Lucy Hackman

What's the main profession of Lucy Hackman?

Lucy is a Worldwide Director, Campaign Management.

What jobs is Lucy Hackman a professional at?

Lucy is a professional Executive and Director jobs.

Where does Lucy Hackman currently live?

Lucy Hackman currently lives in Tokeneke, Connecticut.

What is the expert's email?

The expert's email is lu**@yahoo.com and lu**@pb.com.

How many companies did Lucy Hackman work at?

Lucy Hackman worked at 11 jobs.

Where has Lucy Hackman studied?

Lucy studied at the University of Vermont from 1991 to 1995.

Are there any industries Lucy Hackman is connected to?

Lucy Hackman works in Information Technology And Services industry.

Are there any skills, that Lucy Hackman has?

Lucy has skills in the following areas: Integrated Marketing, Direct Marketing, Strategy, Product Marketing, B2B, Marketing, Leadership, Social Media, Advertising, Sales, and Lead Generation.
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