Liz Crawford is a high-skilled expert, who works in Tpn main office of which is in 4. as a Vice President of Planning since 2020. This expert gained professional experience in more than 21 positions at various companies. Liz Crawford went to the Barnard College, Columbia University and received education. New York, New York is the city, where the professional was lastly known to be situated. This professional's email address and phone can be easily accessed through this website by request.
Name variants:
Elizabeth Crawford
Last updated Jun 03, 2024
Contact Information
Last Update
Feb 1, 2016
Email
el**@verizon.net, li**@matchmg.com, li**@lizcrawford.com
Location
New York, NY
Company
Workplace
Vice President of Planning
Dallas, TX
Industry
Marketing and Advertising, Whol Nondurable Goods, Advertising Agencies
Colleagues
Work History
President
Business and Marketing Solutions for the CPG Industry, Retail and Mid-Size companies. Available for Advisory roles, Board Seats, Consulting, and Pro-Tem executive positions.
from May 2018
Vp, Head of Consumer Insights
55 Walls Dr SUITE 400, Fairfield, CT 06824
Mar 2017 — Jun 2018
Senior Vice President Strategy and Insights at Match Marketing
800 Connecticut Ave, East Norwalk, CT 06854
Hello. We are Match Marketing Group, an activation agency focused on inspiring purchase through seamless experiences. From online to offline, and in-store to out-of-store, our connected capa...
2012 — 2017
Tracy Locke
Wilton, CT
Contractor, acting VP Director of Planning
Jul 2009 — Feb 2010
Independent Strategy and Insights Contractor
Wilton, CT
Contractor, then hired as VP Director of Planning
2009 — 2010
Saatchi and SaatchiX
Contractor on Fortune 100 businesses in NYC and Chicago
2009 — 2009
Vice President Consumer Strategist, Retail and Cpg
1919 north Lynn St, Arlington, VA 22209
Consumer trends: Consulting, On-Site Presentations, White Papers, Webcasts, Webinars
Jan 1, 2006 — Jul 1, 2008
VP Consumer Strategist, Retail & CPG
Consumer trends: Consulting, On-Site Presentations, White Papers, Webcasts, Webinars
Jan 2006 — Jul 2008
VP Strategy
Clients: CIBA VISION, Ad Council, BellSouth, Publix Supermarkets, SunTrust Bank, Pirelli Tyre North America.
2003 — 2005
Group Marketing Director
FreshLook Cosmetic Lenses ($127MM revenue, $20MM ad budget)
Helped Integrate Wesley Jessen acquisition into CIBA
Winner of the Ad-Q Award 2002 for highest response in optical trade journals...
2001 — 2003
Senior Vice President
Qualitative Research & Marketing Consultant - Lead Strategist: Bausch & Lomb, Dannon, Novartis, Johnson & Johnson, Ford Motor, Reckitt & Colman, Upjohn, Pfizer, Whitehall Robins, Nabisco, Wa...
1998 — 2001
Brand Manager
Ultress, Miss Clairol, Balsam, Clairesse ($100MM Portfolio)
Developed TV & print ads with model, Linda Evangelista – ad budget over $20MM
Authored concept – Ultress Custom Color
1996 — 1998
Marketing Manager
Managed Hunt’s SNACK PACK Products ($100MM Revenue)
Repositioned the Snack Pack Brand resulting in a 27% increase in sales
Wrote 5-Year strategic plan document for Snack Pack, used as a mode...
1994 — 1996
Product Manager, New Products
New Products
Created and launched Lysol Antibacterial Kitchen Cleaner ($30MM Yr. One)
Winner of the Edison Award for New Products
Wrote 13 original product concepts, including: WetOnes Lunc...
1989 — 1994
Product Manager, New Products
New Products
Created and launched Lysol Antibacterial Kitchen Cleaner ($30MM Yr. One)
Winner of the Edison Award for New Products
Wrote 13 original product concepts, including: WetOnes L...
1989 — 1994
Education
Occupations
Executive
Vice President
Writer
Author
Marketer
Advertising Professional
Chief Executive
Advertising Sales Agent
Skills
marketer
Strategy
writer
Futurism
Public Speaking
Teacher Training
Customer Insight
Business Strategy
Integrated Marketing
Advertising
Marketing
Brand Management
FMCG
Management
Segmentation
Leadership
Strategic Thinking
Strategic Planning
Product Marketing
Competitive Analysis
Online Marketing
Positioning
Interactive Marketing
Marketing Management
Direct Marketing
Analytics
Brand Development
Marketing Communications
B2B
Mobile Marketing
Online Advertising
Product Development
Corporate Branding
Digital Marketing
Fmcg
Marketer
Writer
Marketing Strategy
Strategic Marketing
Product Innovation
Thought Leadership
Market Research
Future Trends
Market Planning