Lisa Mathison is a qualified expert, who works in Hostess Brands main office of which is in 750. as a Director, Brand Activation since 2019. Lisa has earned professional experience in more than 17 positions at various companies. Lisa Mathison went to the Loyola University Graduate School of Business Chicago and received education from 2002 to 2004. Chicago, Illinois is the area, where this expert was lastly known to live. This expert's email address and phone number are accessed through this website by request.
Name variants:
Alice Mathison,
Elisa Mathison,
Elizabeth Mathison,
Melissa Mathison
Last updated Jun 02, 2024
Contact Information
Last Update
Jul 5, 2022
Email
li**@hotmail.com, li**@rediffmail.com, li**@yahoo.com
Location
Chicago, IL
Company
Workplace
Colleagues
Work History
Senior Director, Media
222 Merchandise Mart Plz, Chicago, IL 60654
drove shift in planning & buying approach from audience to intent based buying - contemporized mix, shifting balance to digitally led marketing creating more agile activation and response dr...
Mar 2018 — Aug 2019
Director, Global Agency Relations and Operations
108 Wilmot Rd, Deerfield, IL 60015
led global agency review and selection process
built and successfully delivered annual agency savings models
closely managed agency scope to maximize output for spend
partnered with key ...
2017 — 2018
Board of Directors
111 west Jackson Blvd, Chicago, IL 60604
developed and chaired CAFs “HOT SEAT” thought leadership panel event
Jan 2016 — Feb 2019
Director, Media
108 Wilmot Rd, Deerfield, IL 60015
built end-to-end programmatic buying model activating Walgreens robust 1st party data.
led technology assessment and selection process; identified $3MM in cost efficiencies within tech sta...
2013 — 2017
Marketing Director, Head of Cpg and Health Category Solutions
770 Broadway, New York, NY 10003
repositioned AOL ad offerings for maximum sales impact across key categories of: CPG, Entertainment, Retail, and Auto - served as in house CPG expertise working closely with product develope...
2011 — 2013
Vice President Director, Integrated Media
33 Arch St, Boston, MA 02110
Account: Kraft Foods (Kraft One)
led the development of Effie winning content program ‘Real Women of Philadelphia’ from concept to execution. Program delivered 5% increase in sales, 24MM+ ...
2008 — 2011
Digital Media Director
Account: Sears - re-balanced digital mix by identifying strategic need for high reach, high efficiency plans through increased ad network use, enhanced SEM presence and partnerships.
2007 — 2008
Communcations Planning Supervisor
35 west Wacker Dr, Chicago, IL 60601
Account: P&G
managed integrated communications planning and buying activities.
increased P&G’s Head & Shoulders YOY digital spends by 100% and drove 5% YOY media spend efficiency through ...
Apr 2006 — Jun 2007
Digital Media Supervisor
35 west Wacker Dr, Chicago, IL 60601
Account: Kellogg's
managed Kellogg’s Kid RTEC and Adult RTEC digital media planning and buying activities.
executed large-scale custom digital content programs including: ‘Special K Chall...
2004 — 2006
Digital Media Planner and Buyer
35 west Wacker Dr, Chicago, IL 60601
Account: US Army, Discover Card, Morgan Stanley - led the digital media planning and buying activities including billing, tagging, trafficking, execution and performance analysis.
2003 — 2004
Public Relations Account Executive
1675 Broadway, New York, NY 10003
Account: Centers for Disease Control (CDC) - managed public relations and external communication strategies. Pitched media, prepared and composed press releases and coordinated on-site event...
2001 — 2003
Education
upto
Occupations
Executive
Director
Marketer
Advertising Professional
Senior Director
Operations Manager
Advertising Sales Agent
Senior Manager
Skills
Digital Marketing
Digital Strategy
Digital Media
Marketing Strategy
Integrated Marketing
Media Planning
Online Advertising
Content Strategy
Marketing
Advertising
Strategy
Mobile Marketing
Digital Video
Copywriting
Branded Content
Cpg Industry
Integrated Media
Digital Media Integration
Blogging
Sem
Branded Experiences
Idea Generation
Consumer Insight
Brand Positioning Strategies
Branded Entertainment
Storytelling
Media Strategy
FAQs about Lisa Mathison
What is the main profession of Lisa Mathison?
This professional's job is Director, Brand Activation
What are the profession of The professional?
These person's professions are Executive and Director
Where does Lisa Mathison live?
Lisa Mathison currently lives in Chicago, Illinois.
What is the professional's email?
The professional's email is li**@hotmail.com and li**@rediffmail.com.
How many companies did Lisa Mathison work at?
Lisa Mathison worked at 17 jobs.
What education does Lisa Mathison have?
Lisa studied at the Loyola University Graduate School of Business Chicago from 2002 to 2004.
What is professional industry that Lisa Mathison worked in?
This person works in Marketing And Advertising industry.
Are there any skills, that Lisa Mathison has?
This professional has such skills as Digital Marketing, Digital Strategy, Digital Media, Marketing Strategy, Integrated Marketing, Media Planning, Online Advertising, and Content Strategy.