Lisa Littlefield

I get to create messaging, positioning and launch software products to make it easy for people to obtain, use and share content worldwide, protecting the interests of content creators, publi...

Owned the research, development, and execution of a new pricing and packaging model to address Global changes in the market landscape. Led Global sales enablement including training, competi...

Market Research: Identify market targets and segments, segment strategies, business cases, use cases and buyer profiles. Understanding and communication of the competitive landscape Go-To-...

Developed and directed the go-to-market strategy for GoToWebinar, a Citrix Online market leading software-as-a-service offering. - Conducted comprehensive market research; development of mar...

Leave of absence to care for my infant daughter. Responsible for managing several projects including go-to-market planning, sales scripting and website development.

Developed product strategy and strategic marketing for products and services. Evaluate existing and new product performance and their impacts on company goals and objectives. Wrote new pro...

Managed product and marketing strategy direction, technical bandwidth optimization, packaging, pricing and channel tier distribution for new video products as well as customer premise equipm...

Managed a team of 15 - 20 sales representatives. Responsible for performance coaching, interviewing and hiring, training new representatives or existing on updated features and functionality...