Laura Reigel is a eficient expert, working in Payscale, Inc main office of which is in 77. as a Senior Segment Manager: Customer Marketing since 2018. Laura Reigel has earned professional experience in more than nine positions at various companies. Laura Reigel went to the Wellesley College and got education there from 1998 to 2002. Seattle, Washington is the city, where this professional was known to be situated. Laura's contacts are accessed through this website on demand.
Name variants:
Laurie Reigel,
Lauri Reigel,
Lolly Reigel
Last updated Jun 01, 2024
Contact Information
Last Update
Jul 11, 2022
Email
la**@payscale.com, lr**@extremenetworks.com
Location
Seattle, WA
Company
Payscale, Inc.
Workplace
Senior Segment Manager: Customer Marketing
Work History
Senior Segment Manager: Customer Marketing
1000 1St Ave south, Seattle, WA 98134
I built the customer marketing program at PayScale to increase brand loyalty, improve retention, boost engagement, and promote user advocacy. 8,000 customers--from small businesses to Fortun...
Jan 2018 — Aug 2018
Senior Product Marketing Manager, Data Products
1000 1St Ave south, Seattle, WA 98134
I currently lead positioning and overall Go-to-Market strategy for PayScale’s multiple Data Products, Connectors (APIs and SFTP), Identity and SSO, and Data Science releases.
from Aug 2018
Account Manager, Global Monetization Solutions
2400 Boston St, Baltimore, MD 21224
This role was all about creating win-win situations: uncovering best-in-class inventory for clients and maximizing revenue potential for developers. I worked with preferred-inventory publish...
May 2013 — Jun 2014
Campaign Manager
San Francisco, CA
I was a client-facing single-digit hire responsible for executing and communicating campaign strategy for clients, including providing mobile ad trafficking guidelines, as well as recommenda...
Aug 2012 — May 2013
Consulting: Market Research
100 Montgomery St SUITE 1100-02, San Francisco, CA 94129
Researched and produced quarterly reports on brand message penetration & industry trends, including connected device adoption, mobile collaboration, video in the workplace, handset audio com...
Dec 2009 — Feb 2013
Online Marketing: Project Work
Directed all brand and performance marketing for Travesse US brands, boosting bookings across search, metasearch, email, retargeting, social media and affiliate channels. Investigated histor...
May 2012 — Aug 2012
Marketing Manager
535 Mission St, San Francisco, CA 94105
Managed 20+ direct response media campaigns (mobile, online, mobile web, email, lead generation, affiliate).
Negotiated rates with media vendors for multiple deal structures (CPM, CPC, CPA...
Nov 2010 — Jan 2012
Research Coordinator
250 Sutter St, San Francisco, CA 94108
Organized recruiting for in depth interviews, usability studies, focus groups, WebEx interviews and ethnographies. Managed a staff of 12 researchers, explaining project requirements and clie...
Jan 2010 — Aug 2010
Education
1998 — 2002
2000 — 2000
Occupations
Executive
Marketing Director
IT Professional
Computer Software Professional
Produce Manager
Data Analyst
Chief Executive
Software Developers
Production Manager
Data Entry Specialist
Data Scientist
Skills
Mobile Marketing
Online Marketing
Customer Retention
Online Advertising
Digital Marketing
Ppc
Mobile Devices
Market Research
Marketing
Customer Acquisition
Integrated Marketing
Social Media Marketing
Lead Generation
Campaign Optimization
Media Buying
Social Media
Email Marketing
Sem
Campaign Management
Affiliate Marketing
Acquisition Marketing
Survey Development
Predictive Modeling
Qualitative Market Research
Strategy
Mobile Advertising
Start Ups
Analytics
Software As A Service
B2B Marketing
B2B Marketing Strategy
Audience Segmentation
Crm
Marketing Strategy
Leadership
Product Marketing
Customer Journey Mapping
Net Promoter Score
Strategic Partnerships
Strategic Communications
Customer Engagement
Go To Market Strategy
Management
Event Planning
Advertising
Digital Strategy
Strategic Planning
Digital Media
Relationship Marketing
Customer Lifecycle Management
FAQs about Laura Reigel
What is the profession of Laura Reigel?
This professional's job is Marketing Director
What are the profession of The expert?
These person's professions are Executive and Marketing Director
Where does Laura Reigel live?
Seattle, Washington is the place where Laura Reigel lives
Does Laura Reigel have the email address?
la**@payscale.com and lr**@extremenetworks.com is The expert's email address.
Where did Laura Reigel work?
This person worked at Payscale, Inc., Payscale, Inc..
Where has Laura Reigel studied?
Laura studied at the Wellesley College from 1998 to 2002.
What is the industry that Laura Reigel is connected to?
Laura works in Computer Software industry.
What are professional skills of Laura Reigel?
This person has such skills as Mobile Marketing, Online Marketing, Customer Retention, Online Advertising, Digital Marketing, Ppc, Mobile Devices, Market Research, and Marketing.