Lanxiang Li

Generated cost proposals and pricing strategies responding to RFP requests with sales history and competitive research Interpreted daily marketing and operation data to produce regular rep...

Generated testing analysis automation tool with PnL performance and profitability metrics for A/B test ad hoc analysis Conducted cross channel analysis for digital acquisition optimization...

Designed/analyzed customer surveys to identify key drivers of metrics such as purchase interest or customer satisfaction Managed market sizing/customer segmentation by dimensional matrix a...

Generated a comprehensive database about companies developing frugal health innovations and their target marketplace Added 150+ medical devices with comprehensive product information to th...

Built Multi-Armed Bandit Model to optimize the allocation of advertisement budget with Social Media data Established life time valuation models to help increase customer retention and opti...

Created ideas for niche marketing campaigns including use of social networks and viral marketing Implemented new web page, including back end database storage system and dynamic web pages ...

Compiled transfer pricing documentation for multinational Corporations based on transactional and profit methods Conducted comparability analysis using Osiris database, revised benchmarkin...

Helped expand local partnerships, composed cooperation plans and created new marketing strategies Audited drivers’ information, improved the distribution of cars based on regional research...

Provide qualitative and quantitative information from communities with social problems to public and private entities Developed frameworks and methods for community mapping based on case a...

Provided quantitative& qualitative performance analysis of social media based on website monitoring and traffic analysis Developed strategies and generated & analyzed ads to increase inbou...

Managed event registration & production, business information and materials in the Step Up database on Salesforce Prepared materials for membership events including: assisting with the cre...

Made demographic data analysis of over 300 Latinos who are potential HIV-infected individuals, using SPSS, SAS Did background research about black American and people coming out of prison ...

Conducted basic market research through online surveys and developed updated market plan and strategy Managed a database of contacts and organized conferences for exiting and potential cli...

Acquired copies of loan applicants' credit histories, corporate financial statements, and other financial information Analyzed applicants' financial status, credit, and property evaluation...

Created "Nankai Lectures " sharing platform, provided students with lectures information via social networking systems Supported more than 50 underprivileged students through the income of...