Kat Gordon

Founder, Chief Executive Officer

Name variants:
Kat Gordon
Last updated May 30, 2024

Contact Information

Last Update
Jul 13, 2022
Email
ka**@maternalinstinct.net, ka**@3percentconf.com, ka**@maternalinstinct.com
Location
Palo Alto, CA
Company

Workplace

sparks & honey
Culture Scout and Trend Spotter

Industry

Marketing and Advertising

Work History

Culture Scout and Trend Spotter

437 Madison Ave, New York, NY 10022
A member of Sparks & Honey international scout network, I spot and articulate signals that illustrate emerging culture trends. This is an unpaid research role that enables me to contribute w...
from May 2019

Council Member

New York, NY
NationSwell Council is a membership community of leaders and innovators who are taking action and tackling the nation's critical issues.
from Jan 2018

Advisor

100 Wilshire Blvd SUITE 250, Los Angeles, CA 90017
BRAVA aims to create a billion-dollar portfolio from scratch by bankrolling start-ups on one condition: The businesses must disproportionately benefit women.
from Apr 2017

Activator

SheEO is a global initiative focused on building an innovative new model to finance, support and celebrate female entrepreneurs. The signature initiative, Radical Generosity, calls upon 1000...
from 2016

Founder and Creative Director

415 Cambridge Ave SUITE 2, Palo Alto, CA 94306
Our agency serves an incredibly lucrative and vastly misunderstood market: moms. If moms are your customers, then Maternal Instinct is your go-to partner for improving your marketing. Our MB...
Jan 2008 — Mar 2015

Ideasicle Expert

7 Juniper Rd, South Hamilton, MA 01982
I am "on call" to ideate with some super creative folks who've been hand-picked by founder Will Burns to generate "unbridled, unbiased, revenue-generating marketing ideas." It's a bit like F...
from Mar 2014

Advisor

Ross, CA
from Mar 2013

Advisor, Gender Equity Principles

from Feb 2013

Founder, Chief Executive Officer

Women control 80% of consumer spending, yet don't feel advertisers understand them. Could it be because only 3% of advertising creative directors are women The 3% Movement is a ground-breaki...
from Aug 2010

Keynote Speaker

As a thought-leader on diversity, creativity and marketing to women, I have been invited to keynote, moderate or speak at dozens of events, including the Cannes Advertising Festival, TEDx, C...
from Aug 2010

Owner and Copywriter

A freelance copywriting business named for its owner. When not penning campaigns for national brands, Kat was teaching English as a first language to her two sons.
Jun 1997 — Jan 2008

Copywriter

163 Freelon St, San Francisco, CA 94107
My longest ongoing freelance contract ever. I worked two days a week for two and a half years, helping sell their BabyCenter Plus paid services, plus support online advertisers.
2004 — 2006

Senior Copywriter

San Francisco, CA
Concepted and wrote print and online advertising pieces for Saturn, Sprint, First Union Bank, The Mirage and more. Highlight: getting to drive the first electric vehicle around downtown SF, ...
1996 — 1997

Advertising Copywriter

Baptism by fire into the tech category at the little agency that could (during its independent streak after Chiat Day, before McCann). Concepted and wrote integrated campaigns for Microsoft,...
May 1995 — Jul 1996

Copywriter

Hired as the company's first outside copywriter. Wrote every piece of copy for the brand + attended industry events (i.e. NY Marathon) to listen to the voice of the customer.
1995 — 1996

Copywriter

Truthfully My least favorite job of all time. I wrote the junk mail you throw out. And I gave up my amazing job in NYC at Sports Illustrated to follow a boy (now my husband) to California, w...
1992 — 1994

Copywriter

1271 Avenue Of The Americas, New York, NY 10020
Dream job. Writing for a beloved brand. I penned everything from speeches for the publisher to media kits for the Olympics and Swimsuit editions. Oh, and the Time Inc. cafeteria was KILLER.
Aug 1990 — Sep 1992

Copywriter

Wrote all copy for the magazine during heavily publicized 25th anniversary year. Worked alongside Helen Gurley Brown.
1989 — 1990

Market Research Analyst

7950 Jones Branch Dr, Mclean, VA 22107
Yes, it's true: I was a number cruncher. I ran research on the readers of USA TODAY to help ad sales sell pages to car companies, hotels, insurance companies and more. So grateful for this l...
1988 — 1990

Occupations

Executive
Founder
Chief Executive Officer
Marketer
Advertising Professional
Founding Member
Chief Executive
Corporate Executive
Advertising Sales Agent

Skills

Copywriting
Integrated Marketing
Creative Direction
Advertising
Marketing
Blogging
Online Advertising
Social Media
Marketing Strategy
Digital Marketing
Online Marketing
Social Media Marketing
Entrepreneurship
Creative Strategy
Strategy
Public Speaking
Direct Marketing
Brand Management
Start Ups
Focus Groups
Mobile Marketing
Brand Architecture
Taglines
Marketing To Women
Product Naming
Market Research
Art Direction
Branding/Positioning

FAQs about Kat Gordon

What is the profession of Kat Gordon?

This professional's job is Founder, Chief Executive Officer

What jobs is Kat Gordon proficient at at?

Kat is a professional such jobs as Executive and Founder.

Where does Kat Gordon live?

The professional currently lives in Palo Alto, California.

Does Kat Gordon have the email address?

ka**@maternalinstinct.net and ka**@3percentconf.com is Kat's email address.

How many companies did Kat Gordon work at?

Kat Gordon worked at 19 jobs.

What education does Kat Gordon have?

Kat studied at the Gettysburg College.

Are there any awards Kat Gordon received?

Kat Gordon received awards and these awards are: Top 10 Women to Watch in 2013 - Ad Age.

Are there any professional industries, that Kat Gordon is connected to?

Kat works in Marketing And Advertising industry.
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