Since 2013, John Ferreira has been working in Finch Brands. John is an experienced VP of Brand Strategy with over ten years of work experience. According to John's CV and work profile, this expert has worked at more than eight companies with numerous backgrounds and gained various skills. John attended school at the University of Pennsylvania - The Wharton School from 2007 to 2009. This professional has professional certification in Six Sigma Green Belt and License 1870506Da039C3. John Ferreira can be found in Rosemont, Pennsylvania – where the professional is currently located. You can search for the person's contacts. We can also provide you additional contact information upon request.
Name variants:
Johnn Ferreira,
Jon Ferreira,
Jack Ferreira,
Jackie Ferreira,
Jacky Ferreira,
Johnny Ferreira
Last updated May 27, 2024
Contact Information
Last Update
Jul 13, 2022
Email
jo**@wharton.upenn.edu, jf**@finchbrands.com
Location
Rosemont, PA
Company
Workplace
VP of Brand Strategy
Philadelphia, PA
Industry
Marketing and Advertising, Advertising Agencies, Nsk, Advertising Agency, Nonclassifiable Establishments
Colleagues
Work History
Brand Manager - Campbell's Ready to Serve Soups
- Led total business for Campbell's 100% Natural Soups, Campbell's Slow Kettle premium soups, Campbell's Bisques and Wolfgang Puck Organic soups.
- Portfolio innovation lead for Soup and Sim...
Aug 2012 — Apr 2013
Senior Associate Brand Manager - Swanson Broth
- Beat plan on top & bottom, driving #1 share Swanson Broth to new all time Net Sales record
- Led brand demand drivers (Advertising, media, product mix, packaging & pricing)
- Led c...
Sep 2011 — Aug 2012
Senior Associate Brand Manager - Prego Italian Sauce
- Designed and implemented competitive strategy that turned -6% sales decline in 2010 to +2% sales growth in 2011.
- Developed hard hitting comparative advertising campaign that gained +2 pt...
Oct 2010 — Sep 2011
Associate Brand Manager - Campbell's Chunky Soup
- Delivered plan that grew share vs. competition and increased brand loyalty by +7% with a mature brand in a mature category.
- Led insights journey, strategy development and all phases of m...
May 2009 — Oct 2010
Associate Manager - Consumer & Customer Insights
- Drove consumer insights discovery for Chunky soups, Select Harvest soups, Convenience soups, Swanson Broth, Red and White Cooking soups, and Wellness soups
- Led insights plan for Brandwee...
Jan 2007 — May 2009
Senior Business Program Leader - New Product Commercialization
- Founded Master Planning product commercialization team
- Planned and managed new product commercialization activity across more than 30 cross-functional teams and over 150 new or optimized...
Jul 2004 — Dec 2006
Marketing Systems Manager
- Launched and managed content for Campbell websites
- Designed division's Marketing Communications processes
- Managed Enterprise Marketing Management System
- Planned and launched employee...
May 2002 — Sep 2004
Education
Occupations
Executive
Senior Vice President
Vice President
Marketer
Advertising Professional
Chief Brand Officer
Chief Executive
Advertising Sales Agent
Skills
Customer Insight
Cross Functional Team Leadership
Brand Management
Brand Architecture
Marketing Strategy
Product Innovation
Consumer Products
Product Development
Marketing Communications
Leadership
Advertising
Shopper Marketing
Product Launch
Business Strategy
Consumer Behaviour
Marketing Research
Market Planning
P&L Management
Digital Marketing
Brand Equity
Strategy
Commercialization
Data Analysis
Product Marketing
Consumer Insights
Iri
Pricing Strategy
Advertising Research
Public Speaking
Emotional Intelligence
Product Management
Future Trends
Quantitative Research
Qualitative Research
Consumer Trends
Employee Engagement
Information Systems Development
Six Sigma
Globalization
Go To Market Strategy
P&L Responsibility
Information Systems
Presentation Coaching
Syndicated Data Analysis
Persuasive Writing
Presentation Skills Coaching
Qualitative Market Research
Competitive Strategy
Product Strategy
Consumer Behavior
FAQs about John Ferreira
What's the profession of John Ferreira?
This professional's job is Senior Vice President
What jobs is John Ferreira proficient at at?
The expert is a professional such jobs as Executive and Senior Vice President.
Where does John Ferreira live?
The expert currently lives in Rosemont, Pennsylvania.
What is the expert's email?
The professional's email is jo**@wharton.upenn.edu and jf**@finchbrands.com.
How many companies did John Ferreira work at?
The professional worked at eight jobs.
What education does John Ferreira have?
John studied at the University of Pennsylvania - The Wharton School from 2007 to 2009.
What are the certifications of John Ferreira?
This expert received the following certifications: Six Sigma Green Belt, License 1870506Da039C3, License 1893506Da039C3, License 2022506Da039C3, License 1950506Da039C3, and Email Marketing Certification.
Are there any special industries, that John Ferreira works in?
John works in Marketing And Advertising industry.