Heidi Irwin is a eficient expert, that works in Capital BlueCross main office of which is in 1600. on the position of Director, Experiential Marketing from 2011. Heidi has earned professional experience in more than seven positions at various companies. Heidi Irwin went to the Penn State University and received education. Harrisburg, Pennsylvania is the city, where this professional was lastly known to live. This person's email address and phone are accessed through this website on demand.
Name variants:
Adelaide Irwin
Last updated May 19, 2024
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Work History
Director, Experiential Marketing
Harrisburg, Pennsylvania
Lead Capital BlueCross’ Experiential Marketing Department. Build, manage and grow the company’s digital ecosphere encompassing, websites, social media, mobile and application experiences. S...
from Oct 2011
Director, New Media
Middletown, Pennsylvania
Developed and launched the New Media Division by launching and managing social media program; leading four stages www.palottery.com redesign; adding RSS feeds and launched SMS program; deplo...
Aug 2010 — Oct 2011
Chief Marketing Officer
Oversee Pennsylvania’s statewide marketing and advertising initiatives. Review and approve all marketing campaigns, budgets, research protocols, strategic plans, concepts, media plans and e...
2004 — Aug 2010
Director, Corporate Communications and Marketing
Selected by new executive team to merge corporate communications and marketing departments into one cohesive team focused on marketing communications, sales support, customer communications,...
1999 — 2004
Business Development Director
Launched public relations division's first formal business development initiative by targeting accounts, directing telemarketing firm for appointments, designing and giving sales presentatio...
1998 — 1999
Public Relations Manager
Developed public relations strategies to promote company, manage issues and counseled executives on media relations. Served as primary spokesperson. Managed community relations; employee c...
1992 — 1998
Deputy Press Secretary
Media relations and employee communications
1987 — 1992
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Executive
Marketing Director
Director
Marketer
SEO Specialist
Lawyer
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Advertising Professional
Chief Executive
Operations Manager
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Jurist
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Skills
Integrated Marketing
Marketing Communications
Public Relations
Media Relations
Marketing
Corporate Communications
Advertising
Strategy
Social Media
Marketing Strategy
Digital Marketing
Strategic Planning
Leadership
Online Advertising
Internal Communications
Online Marketing
Management
Social Media Marketing
Strategic Communications
Business Development
Public Speaking
Program Management
Brand Development
Event Management
E Commerce
B2B
Crisis Communications
Direct Mail
Social Networking
Sales
B2B Marketing
Creative Direction
Direct Marketing
Budgets
Newsletters
Seo
Email Marketing
Press Releases
Brand Awareness
Trade Shows
Copywriting
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Crm
New Media
Facebook
FAQs about Heidi Irwin
What is the main profession of Heidi Irwin?
Heidi Irwin is a Director of Marketing.
What jobs is Heidi Irwin a professional at?
Heidi is a professional such jobs as Executive and Marketing Director.
Where is Heidi Irwin currently located?
Heidi Irwin is currently located in Harrisburg, Pennsylvania.
What is Heidi Irwin's email?
Heidi's email is hi**@state.pa.us.
Where did Heidi Irwin work?
Heidi worked at Capital BlueCross, Pennsylvania Lottery.
Where has Heidi Irwin studied?
Heidi studied at the Penn State University.
What languages does Heidi Irwin speak?
Heidi Irwin speaks English.
What is professional industry that Heidi Irwin is connected to?
This professional works in Marketing And Advertising industry.