Heather Adkins

Vp, Digital Strategy and Engagement Manager

Heather Adkins is a eficient expert, working in City National Bank main office of which is in 2. as a Vp, Digital Strategy and Engagement Manager from 2018. Heather Adkins gained professional experience in more than nine positions at various companies. Heather Adkins went to the University of California, Berkeley, Haas School of Business and got education from 1998. This professional has such qualifications as Collaboration Architect Orange Belt, Six Sigma Green Belt, and Conteneo Inc.. Los Angeles, California is the city, where this person was known to live. Heather Adkins's contacts are accessed through SoftwareOfficial on demand.
Name variants:
Hettie Adkins, Hetty Adkins
Last updated May 19, 2024

Contact Information

Last Update
Aug 3, 2013
Email
he**@cnb.com, he**@transamerica.com, he**@marvelmarketers.com
Location
Los Angeles, CA

Workplace

City National Bank
Vp, Digital Strategy and Engagement Manager

Los Angeles, CA

Industry

Banking, National Commercial Bank State Commercial Bank, National Commercial Bank

Work History

Vp, Digital Strategy and Engagement Manager

555 south Flower St, Los Angeles, CA 90071
from May 2018

Consultant

Provided independent strategy, marketing technology, and digital marketing consulting services. Lead overall strategy, client and team satisfaction, and quality of service on the delivery of...
Apr 2016 — May 2018

Vice President and Director, Digital Marketing and Technology

Maryland
Led multi-channel marketing technology strategy and implementation of infrastructure, including Salesforce and Marketo. Established a new full-service marketing technology and operations dep...
Mar 2015 — Mar 2016

Avp, Digitial Marketing and Esolutions

Maryland
Built marketing technology team from the ground up. Implemented Salesforce.com, integrating back-end systems across multiple business divisions. Established data infrastructure that enabled ...
2011 — Mar 2015

Director, Emarketing and Strategic Initiatives

Maryland
Led key strategic projects. Managed implementation of e-application process. Developed adoption plan, managed pilot, created training materials, and implemented multi-level incentive program...
2006 — 2011

Marketing Manager

Maryland
Launched three site redesigns and two site integrations within one year. Increased industry rating of consumer site by 60% and maintained top 4 ranking of sales agent site. Streamlined conte...
2001 — 2006

Project Manager

Maryland
Introduced marketing program that increased shareholders’ monthly investment amount by 30%. Managed website enhancements. Achieved company goal to increase industry customer service rating b...
1999 — 2001

Assistant Vice President, Digitial Marketing & eSolutions

Greater Los Angeles Area
from Jul 1998

Management Trainee

Maryland
Designed and built a new online solution to provide marketing project statuses. Increased response management vendor accuracy by approximately 40%. Received salary increase of 20% within one...
1998 — 1999

Occupations

Executive
Assistant Vice President
Accountant
Finance and Accounting Specialist
Vice President
Chief Executive
Accounting Bookkeeper
Bookkeeper

Skills

Marketing
Management
Financial Services
Digital Marketing
Leadership
Insurance
Life Insurance
Crm
Project Management
Strategic Planning
Salesforce.com
Relationship Management
Process Improvement
Business Analysis
Customer Relationship Management
Vendor Management
Program Management
Analytics
Strategy
Digital Strategy
Cross Functional Team Leadership
Website Management
Mobile Applications
Marketo
Agile and Waterfall Methodologies
Marketing Operations
Change Management
Business Process Improvement
Marketing Technology

FAQs about Heather Adkins

What is the main profession of Heather Adkins?

The expert is a Vp, Digital Strategy and Engagement Manager.

What jobs is Heather Adkins proficient at at?

The expert is proficient at Executive and Assistant Vice President jobs.

Where does Heather Adkins live?

Los Angeles, California is the place where Heather Adkins lives

What is the professional's email?

Heather Adkins's email is he**@cnb.com and he**@transamerica.com.

How many companies did Heather Adkins work at?

Heather Adkins worked at nine jobs.

What education does Heather Adkins have?

Heather studied at the University of California, Berkeley, Haas School of Business from 1998.

Are there any professional certifications, that Heather Adkins has?

This professional received the following certifications: Collaboration Architect Orange Belt, Six Sigma Green Belt, Conteneo Inc., and Usc Viterbi School of Engineering.

What is the industry that Heather Adkins is connected to?

This person works in Financial Services industry.
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