Harlan Seyton

Director of Ecommerce

Name variants:
Harley Seyton
Last updated Apr 24, 2024

Contact Information

Last Update
Jul 3, 2022
Email
ha**@gmail.com, ma**@yahoo.com, hs**@gmail.com
Location
Los Angeles, CA
Company

Workplace

South Bay BMW
Director of Ecommerce

Industry

Automotive

Work History

Director of Ecommerce

Torrance, CA
from Dec 2017

Sales Manager and Director of Ecommerce

Aug 2015 — Dec 2017

Executive Manager and General Manager

Top 30 retailer in the region CYTD for new units, and Top 40 in region for CPO sales. Increased CY14 total units 37% and total gross 48% compared to PY. Paced +$50 Million in CY2015 sales. S...
Jun 2013 — May 2015

General Sales Manager

Achieved 6 all-time monthly volume sales records. Store history spanned over 20 years. Created and managed Business Development Center (BDC) consisting of 3 reps that followed an appointment...
Jun 2012 — May 2013

Director of Ecommerce

13930 Brookpark Rd, Cleveland, OH 44135
Oversaw digital & traditional marketing efforts for every franchise in this WardsAuto Top 100 dealer group. Managed transition of all 23 stores to an effective Customer Relationship Manageme...
Oct 2011 — Jun 2012

Director of Ecommerce

Chicago, IL
Developed and implemented eCommerce strategy for one of the top 75 auto groups in the country. Franchises included: Toyota, Scion, Cadillac, and Chevrolet. Achieved a 98% increase in lead-to...
Dec 2010 — Sep 2011

Digital Marketing Consultant

1950 Hassell Rd, Hoffman Estates, IL 60169
Oversaw internet operations for 33 Infiniti dealers within the East region. Identified 10 stores with greatest opportunity and created individualized action plans for improvement. Managed pr...
May 2009 — Dec 2010

Consultant and Trainer

145 west Central Rd, Schaumburg, IL 60195
May 2007 — Apr 2009

Marketing and Sales Operations Intern

2004 — 2006

Education

Occupations

Executive
Director
Sales Manager
Sales Director
Operations Manager

Skills

Customer Service
Management
Leadership
Customer Satisfaction
Marketing
Automotive
Team Building
Strategic Planning
Marketing Strategy
Project Management
E Commerce
Digital Marketing
Public Speaking
Process Improvement
Microsoft Office
Cross Functional Team Leadership
General Management
Automotive Sales Training
Automotive Marketing
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