George Twohig

Public Relations

Press Releases

Sales

Event Planning

Business Strategy

Event Management

Direct Marketing

Non Profits

Media Relations

Social Media

Customer Service

Newsletters

Fundraising

Public Speaking

Online Marketing

Advertising

Marketing

Marketing Strategy

Email Marketing

Nonprofits

Social Media Marketing

Strategic Planning

Publicity

Sales Management

Copywriting

Facebook

Online Advertising

Marketing Communications

Integrated Marketing

Social Networking

Brand Management

Digital Marketing

Small Business

Corporate Communications

Leadership Development

Lead Generation

Internal Communications

Brand Development

Strategic Communications

Business Development

Direct Mail

Media Planning

Sponsorship

Seo

Community Development

Market Planning

Speech Writing

Event Promotion & Sponsorship Prepared application for and secured State of Wisconsin Joint Effort Marketing Grant extending Sheboygan's Nations Cup promotion by almost $30

000. In one year

negotiated and secured sponsorship funding for Sheboygan events including the Independence Day Celebration and Twilight Concert Series. Planned and directly oversaw all annual city sponsored events. Assisted in the launch of the only Xterra off road triathlon in the State of Wisconsin

the ISAF Nations Cup International Sailing event and the establishment of a Sheboygan half marathon for 2012. Coordinated the organization of various special media and public events including affiliated events of the Milwaukee Mile CHAMP Car and NASCAR Races

the A.I.R. Awards

Sponsorship events with ESPN's X-games

as well as many other promotional and corporate events. Managed on-site sponsorship branding fulfillment for ESPN Network events to ensure positive international impression of sponsor products and image. Established a proven track record for determining best fit scenarios fulfilling client/sponsor need with available solutions to offer the highest client value proposition. Generated and implemented streamlined sponsorship lead generation systems for fundraising efforts of several non-profit organizations

effectively using established resources to leverage maximum long term support. Organized

planned

oversaw and procured funding for annual community celebrations and promotional events with national celebrities and athletes including

budgeting

fundraising

logistics and on-site management. Responsible for fulfillment of event sponsor requirements

ensuring contracted value

exposure and representation were received by each client. Event experience ranges from lower budget community to internationally televised events generating over $25 million in sponsorship revenue. Established reputation as business partner consultant that creates synergistic opportunities with clients and stakeholders

ensuring future revenue and growth and the highest levels of client satisfaction. Designed and mediated focus groups for analysis of product and service improvement strategies

realignment of marketing

communications strategies and improved customer satisfaction. Developed and presented business improvement presentations for continuing education programs as well as buyers and influencer groups

including municipal

non-profit and private boards of directors

committees and stakeholder groups. Communications & Marketing George J. Twohig 910 N. 8th Street

Apt. 5

Sheboygan

WI 920.207.0316 [email protected] Through promotional efforts

increased 2011 Sheboygan room tax by almost $40

000 as of Quarter 3

resulting in the best quarter three ever achieved by the City of Sheboygan. Received a Gold MarCom Award for Sheboygan's first comprehensive marketing campaign

as well as an honorable mention for promotional products. Planned and designed all Sheboygan tourism advertising including over 60 different promotions annually through print

online

static and electronic outdoor and broadcast media venues. Established and consistently maintained a social media campaign promoting Sheboygan Tourism across multiple digital channels. Developed industry correspondence

press releases and public service messages to media

stakeholder and business partners interested in campaigns and events at a local

regional and national levels. Designed and managed public relations and customer relations programs for various organizations including high profile situations for public personalities

municipal organizations

nonprofit businesses and national retailers. Performed full market analysis and developed strategies to increase market share and expand business development opportunities

including business and marketing plans

expansion plans

integrated communications strategies. Managed creative marketing concepts for national brand clients including campaign design

oversight

consultation and collateral presentation from inception through production. Developed

conceptualized and presented full scale marketing campaigns based on client assessment and market research

fulfilling the same from design through production as well as distribution of advertising and marketing materials for multi-national corporation

national companies and local businesses. Created client networks and specialized programs to allow best possible value and return for client groups while maximizing revenue from previously untapped market segments. Developed lasting relationships with all levels of potential clients

from national companies and large foundation boards to small start-up companies and community non-profit services

generating cross promotional

mutually beneficial

synergistic support among networks. Delivered crisis media responses and promotional messages as a trained public speaker and crisis and conflict management negotiator. Experienced in broadcast promotion including storyboarding

video/film direction

production

editing and finishing for on-air

video streaming and internet broadcasts. Managed all aspects of advertising in media environment

including oversight of sales

publication layout

design

editing and deadline fulfillment to press. Direct Sales and Business Management In first year with Sheboygan Tourism

closed books more than $50

000 under budget

resulting in total deferred funds of $110

000 to seed the 2012 marketing season. Negotiated marketing and promotion vendor purchases receiving discounts and additional promotion and services extending budgeted acquisitions by over 10%. George J. Twohig 910 N. 8th Street

WI 920.207.0316 [email protected] Experienced in the negotiation of business partnership and transactions for B2B exchanges and business expansion plans

including supplier and manufacturer contracts and real estate agreements. Increased revenue from established sales territory by more than 300 percent over a one year period through effective contact management and customer relationship management strategies. Increased client base of established sales territory more than 400 percent in one year through effective lead generation

data mining

prospecting and relationship development. Provided consultation and managed the implementation of new internal processes for efficiency improvement and risk reduction in day-to-day sales and business operations. Performed full market analysis and developed multi-channel strategy to increase market penetration and expand client development opportunities. Forecasted future sales trends for local businesses based on market indicators and economic factors to ensure proactive department response to industry fluctuations. Developed sales strategies to exceed individual and team revenue goals

including assisting with the redesign of sales territories to better leverage staff assets. Surpassed team sales goals by an additional 76 percent in the first seven months of implementation Managed freelance contractors and staff in various situations to ensure contract fulfillment

including freelance salespeople

event coordination

media sales and graphic design staff. Developed and presented annual business plans

marketing plans and operational budgets in excess of $500

000 in retail

media and service industries. Managed and tracked budget allocations for media and public representations events for local and national organizations.