Erica Schwarz

Created and produced marketing collateral for a variety of clients in the ad tech and lifestyle marketplace to increase branding and growth strategies. Elements included general sales presen...

Responded to RFPs and generate custom Integrated Marketing programs for Crave Online across all O&O platforms including digital, mobile and on-the-ground activations Managed daily ad hoc r...

Collaborated with Sales, Talent, Content, Production, PR and Media teams to create advertiser-specific Integrated Marketing programs for theCHIVE and Berry across desktop, mobile web, app, ...

Collaborated with sales and channel joints to conceptualize advertiser-specific Integrated Marketing programs including on-air, digital, mobile and on the ground events Accountable for dev...

Trained and managed two Jr. Associates in all aspects of their daily responsibilities Negotiated Upfront and Scatter purchases Oversaw brand allocations and corporate ownership Conducted...

Implemented brand allocations and corporate ownership on both cable and network stations Resolved billing discrepancies and submit credit requests Analyzed and tracked ADU / makegood pack...

Planned and organized company events and client parties Utilized ad server reporting tools to pull various reports and update customer relationships Worked closely with Account Managers t...

Identified, contacted and built relationships with wholesalers, brokers and customers in the Variable Annuity business Assisted the Graphic Design department in designing state application...

Managed product lines using spreadsheets, catalogs and online materials Authored advertising copy and buying guides/articles Performed quality assurance checks on online and print materia...

Built and managed relationships with high level executives of Fortune 500 companies in an effort to sell PR and Marketing services Maintained, updated and worked with over 50,000 business ...