Elena Putilina is a eficient expert, who works in Bloomberg main office of which is in 4. on the position of Director, Global Marketing - Bloomberg Businessweek from 2011. This person has earned professional experience in more than five positions at various companies. Elena Putilina went to the University of Pennsylvania - The Wharton School and received education from 2005 to 2006. New York, New York is the area, where the professional was known to settle. Their phone and email can be easily accessed through this website by request.
Name variants:
Helen Putilina
Last updated Apr 30, 2024
Contact Information
Last Update
Jan 29, 2016
Email
pu**@yahoo.com, el**@sanofi.com
Location
New York, NY
Company
Workplace
Director, Global Marketing - Bloomberg Businessweek
New York, NY
Industry
Financial Services, Broadcast Media, Information Service Provider, Information Services, General Partner Of Bloomberg L, P, , A Limited Partnership Doing Business In Hawaii, Provider Of Information Services, News Syndicate, Television Station, Commercial Nonphysical Research News Syndicate, Business Services, News Syndicates, Radio Stations & Broadcasting
Colleagues
Work History
Director, Global Marketing - Bloomberg Businessweek
New York, New York
Set strategic direction and manage implementation of brand marketing mix for Bloomberg Businessweek, globally. Creative use of traditional - print and digital advertising, promotion, sponso...
from Jul 2011
Global Innovation Director, Dental Care
Developed innovative programs and products to drive penetration based on global consumer, expert insights, and macro-economic trends. Implemented innovative methodologies to find deep consum...
Jan 2009 — Jul 2011
Group Marketing Director
GROUP MARKETING DIRECTOR, SPIRITS (LIQUEURS, SCOTCHES, RUM) 2005-04/2008
P&L responsibility for the luxury Spirits portfolio for RC-USA, the profit leader in Spirits industry
• Refocused...
2003 — 2008
Brand Director - OREO (ABM, BM and SBM prior)
BRAND DIRECTOR, OREO – INNOVATION, 2002-2003
Led a cross-functional team to identify new opportunities for reinvention and delivering results for the fastest growing brand in Kraft’s $34B po...
1998 — 2003
ABM
Managed Tide strategy and execution programs for Russia – the fastest growing emerging market for P&G
• Converted Russian consumers to believers that ‘if it’s got to be clean – it’s got ...
1996 — 1998
Education
Occupations
Executive
Director
Marketer
Advertising Professional
Leader
Operations Manager
Advertising Sales Agent
Managers
Skills
Marketing Strategy
Marketing Communications
Brand Architecture
Brand Awareness
Marketing Management
Brand Innovation
Product Innovation
Marketing Mix
Advertising
Experiential Marketing
Promotions
Business Strategy
Communications Strategy
Pricing Strategy
Strategy Development
Media Strategy
New Media Strategy
Global Marketing
Global Strategy
P&L Management
P&L responsibility
Social Media Marketing
Social
Brand Communication
Team Leadership
Cross-functional Team Leadership
Development Of People
Staff Mentoring
Business Management
Strategy
Integrated Marketing
cross-platform marketing initiatives
Cross Functional Team Leadership
P&L Management
Online Advertising
Relationship Marketing
Marketing
Fmcg
Management
Segmentation
Digital Media
P&L Responsibility
Start Ups
Brand Management
Development of People
Startup Marketing
Cross Platform Marketing Initiatives
Digital Marketing
Brand Development
International Marketing
Multi Channel Marketing
Branding and Identity
Creative Strategy
Customer Insight
Big Data
Digital Strategy
Start Up Consulting
Programmatic Media Buying
Customer Acquisition
Early Stage Startups
Business Development
Competitive Analysis