Ed Castillo is a high-level expert, working in TBWA\Chiat\Day main office of which is in 4. as a Head of planning, New York from 2012. This expert has earned professional experience in more than seven positions at various companies. Ed Castillo went to the Amherst College and got education from 1990 to 1994. New York, New York is the area, where the professional was lastly known to be settled. This expert's email address and phone number are accessed through this website on demand.
Name variants:
Edgar Castillo,
Edmund Castillo,
Edward Castillo,
Edwin Castillo
Last updated May 09, 2024
Contact Information
Workplace
Head of planning, New York
New York, NY
Industry
Marketing and Advertising, Advertising Agency Public Relations Services
Colleagues
Work History
Head of planning, New York
New York, NY
Head of the planning department, overseeing strategy on all New York accounts.
from Jun 2012
Svp, director of account planning
Developed brand-behavior strategies for ~$7B Omnicom Media Group agency.
Brands serviced: HBO, Starbucks, Google, Gap, Old Navy, Hyatt, Havaianas, TRUTH (teens & tobacco), Glidden, Disc...
Nov 2006 — Feb 2011
Director of account planning
Authored creative strategies for "What Happens Here Stays Here" and "Alibi" campaigns on behalf of the Las Vegas Convention and Visitors Authority, and led strategic efforts for several othe...
Oct 2002 — Oct 2005
Director
Content and positioning strategy for VH1, MTV, MTV2, CBS, Univision and other clients in the new media, finance, tourism, apparel and automotive categories.
Jul 1998 — Sep 2002
Education
1990 — 1994
1986 — 1990
Occupations
Marketer
Advertising Professional
Executive
Director
Advertising Sales Agent
Operations Manager
Skills
Creative Strategy
Brand Design
Integrated Marketing
Content Development
New Media
Marketing Strategy
Branding & Identity
Brand Architecture
Data Analysis
Idea Generation
Digital Marketing
Qualitative Research
Brand Loyalty
Digital Strategy
Content Strategy
Creative Briefs
Integrated Campaign Planning
Brand Activation
Consumer Insight Generation
Ethnography
IDIs
Video Ethnography
Strategy
Creative Direction
Media Planning
Digital Media
Advertising
Customer Insight
Brand Development
Marketing