Debbie Reichig
Senior Vice President Media Sales Research and Insights at Twentieth Television
Debbie Reichig is a skilled professional, who works in Twentieth Century Fox on the position of Senior Vice President Media Research and Insights since 2014. This expert gained professional experience in more than 11 positions at various companies. Debbie Reichig went to the New York University and received education. Irvington on Hudson, New York is the city, where this person was known to live. Their e-mail and phone are accessed through this website on demand.
Name variants:
Deborah Reichig,
Debra Reichig
Last updated Apr 06, 2024
Contact Information
Last Update
Jul 5, 2022
Email
re**@yahoo.com
Location
Irvington on Hudson, NY
Company
Workplace
Colleagues
Work History
Senior Vice President Media Research and Insights
Utilize Research to Develop Go to Market Strategy & Optimize Revenue
Conducted industry-wide media Scenario Planning on 5G, ATSC 3.0
from Nov 2014
Senior Vice President Media Sales Research and Insights at Twentieth Television
from Nov 2014
Principal
Consulting Projects Includes:
Microsoft/ Xbox
Developed new metrics for interactive ad sales currency and content development
4C Insights
Worked on launch strategy and new metrics for s...
Feb 2012 — Oct 2014
Chief Revenue Officer
821 2Nd Avenue Ext SUITE 700, Seattle, WA 98104
Built equity and grew revenue facilitating acquisition of company to AOL on behalf of private equity investors
Expanded client base by 50%
Developed and implemented sales processes and pr...
Dec 2013 — May 2014
Senior Vice President, Marketing and Business Development
99 Park Ave, New York, NY 10016
Built their first corporate marketing team and executed strategic plan to position CCO as viable competitor to TV, print and online in both national and local arenas
Significantly contribu...
Nov 2009 — Nov 2011
Senior Vice President, Market Development
30 Rockefeller Plz, New York, NY 10112
Conceived, built and directed the integrated media sales marketing division working across all assets including broadcast, cable, online, mobile, syndication, local, movie studios and parks...
Mar 2007 — Mar 2009
Senior Vice President, Sales Marketing and Research
Led ad sales marketing and research which had positive impact on all aspects of the sales cycle
Developed and sold the first-ever ROI Guarantee, widely recognized as an industry changing i...
Aug 2002 — Aug 2006
Senior Vice President, Marketing and Research
New York, NY
As a company officer, presented strategy to the Board of Directors and Wall Street analysts.
Responsible for all consumer and trade marketing initiatives including TV, print, online and co...
Jun 2000 — Jul 2002
Vice President Sales Research and Development
New York, NY
Developed network positioning, sales strategy, research projects, and all sales support
materials.
Pioneered network/agency joint research projects; partnered with JWT on
groundbreaking ...
1995 — 2000
Vice President, Sales Research and Development
Corralled diverse agendas of ABC, CBS, and NBC to produce: "How Advertising Works
Analyzing Data on the :30 Second Level" , "The Broadcast Gold Standard"
and guided the survey design for ...
Jan 1990 — Jan 1994
Vice President Cable Sales
Orchestrated development of fledging ratings service
Signed two of the company's total of four clients
Jan 1985 — Jul 1988
Occupations
Executive
Senior Vice President
Artist
Entertainment Professional
Vice President
Chief Executive
Entertainer
Skills
Advertising
Marketing
Strategy
Digital Strategy
Social Media
Online Advertising
Analytics
Social Media Marketing
Advertising Sales
Mobile Marketing
Online Marketing
Television
Start Ups
Brand Development
Marketing Research
Media Buying
Outdoor Advertising
Market Research
Broadcast
New Business Development
Creative Direction
Strategic Planning
Mobile Advertising
Content Development
Research
Consulting
Qualitative Research
Quantitative Research