Daniela Frezza Vieira

Driving integrated digital strategies for McDonald's USA with a focus on social and creative strategy. - Managing and implementing influencer strategies and relationships across the brand - ...

Hybrid role comprising planning, creative strategy, content partnerships/ social strategy, and client development. Some clients include: McCormick Harley Davidson Kellogg's Vantage Score

Clients: McDonald's, INFINITI USA, Aveda. Driving integrated digital strategies for clients with a focus on social and creative strategy Managing and implementing influencer strategies an...

LIFEWTR (Pepsi) Aquafina Corona Extra Pacifico Beer Casa Noble Tequila Victoria Beer Tocayo Brewing Co The Cosmopolitan of las Vegas Verizon Wireless/FIOS Responsible for developin...

Clients: HBO Ilumno Burger King Celebrity Cruises Airbox Maaco Liverpool Mexico MAPFRE Tarjeta Naranja, and others.

Developed strategic digital media campaigns and brand recommendations for clients in the B2B, B2C space. Worked closely with the PR teams, leveraged social media channels as part of an int...

Developing the social media retail strategy for both general market and Latino markets Developing content strategy for all social channels Copy-writing content for social specific to edu-...

Developing the content strategy for Facebook, corporate blog, Twitter, Youtube, & Pinterest Developed and managed a blogger outreach program and built an active brand ambassador network H...

Effectively coordinated e-marketing campaigns to increase website traffic, search engine optimization and pay per click advertising Updated monthly websites content/blogs appealing to adve...

Successfully launched and managed several social media campaigns in order to promote brand awareness through Twitter, Facebook, Linkedin, Youtube and Constant Contact; assess daily system u...

Collaborated with California producers in casting The Bad Girls show for Oxygen Channel; resourcefully executed casting event promotion/marketing with a limited budget

Successfully applied strong project management skills and industry knowledge toward effectively coordinating casting, location, event marketing, and call backs for high-profile game show, ...

Strategically calendared key marketing events and departmental functions/meetings; further applied strong organizational skills toward coordinating marketing/trade show logistics, facilitat...

Held multiple responsibilities ranging from Floor Director and News Writer to multimedia Editor and Field Producer Efficiently used AVID to edit and voice English/Spanish packages; edited ...