Name variants:
Dana Yerid
Last updated Apr 25, 2024
Contact Information
Workplace
Colleagues
Work History
Director Customer Marketing
200 Ames Pond Dr, Tewksbury, MA 01876
Led and directed customer marketing activities for all National Accounts, two largest customers, and approximately 60% total sales.
Nov 2014 — Oct 2015
Marketing Director
1 Helen Of Troy Plz, El Paso, TX 79912
Lead PUR Water Filtration strategies and marketing communications to turn around flat-declining business, differentiate PUR with culturally relevant positioning, and re-launch as only brand ...
from Oct 2015
Managing Executive and Consultant
Marketing consulting firm that drives business growth by building brands through thoughtful creative and strategic leadership.
from Jul 2014
Vice President, Marketing and Sales
290 Merrimack St, Lawrence, MA 01843
Established marketing department and team for Lupoli Companies hospitality division including Sal's Pizza and Salvatore's Restaurants.
Jan 2013 — Jun 2014
Director New Products and Innovation
Innovated, commercialized, and launched new products for high profile, high priority spirits brands.
Jan 2011 — Aug 2011
Director of Brand Marketing
With stategic and creative leadership, led direct, global, and cross-functional teams to reposition, reinvigorate, turned-around, and strengthen a variety of Spirit and Beer trademarks, incl...
Feb 2005 — Jan 2011
Senior Brand Manager
Spearheaded marketing plans and programs for 2 of the company's 4 priority brands. Launched Parliament nationally and delivered aggressive volume and share growth. Led consumer-centric, equi...
Aug 1998 — Feb 2004
Senior Product Manager
1 New York Plz, New York, NY 10004
Led innovation and development of 2 leading mass market eye make-up brands -- Revlon and Almay.
Aug 2003 — Feb 2004
Education
1988 — 1990
1981 — 1985
1978 — 1981
Occupations
Executive
Marketing Director
Director
Marketer
Advertising Professional
Marketing Administrator
Chief Executive
Operations Manager
Advertising Sales Agent
Marketing Manager
Skills
Brand Management
Integrated Marketing
Marketing
Strategy
Advertising
Market Planning
Customer Insight
Shopper Marketing
Cross Functional Team Leadership
Brand Development
Brand Equity
Relationship Marketing
Strategic Planning
Marketing Management
Competitive Analysis
Team Leadership
Social Media
Brand Architecture
Leadership
Creative Direction
Media Planning
Marketing Research
Positioning
Creative Problem Solving
Digital Marketing
Consumer Products
Product Marketing
Market Analysis
Product Development
Fmcg
Brand Communication
Customer Marketing
Business Analysis
Multimedia
Product Launch
P&L Management
Global Marketing
Budgets
Brand Awareness
Multimedia Communications
Multimedia Marketing
Integrated Campaign Development
Consumer Advertising
Consumer Insights
New Product Ideation
Launch of New Products
Agency Relations
Vendor Relations
Budget Management
Creative Development
FAQs about Dana Yerid
What's the main profession of Dana Yerid?
Dana Yerid is a Marketing Director.
What are the profession of Dana Yerid?
These person's professions are Executive and Marketing Director
Where is Dana Yerid located?
Dana is currently located in Kates Corner, Massachusetts.
Does the professional have the email address?
dy**@gmail.com is The expert's email address.
Where did Dana Yerid work?
Dana worked at Wellpet, Helen of Troy.
What education does Dana Yerid have?
Dana studied at the Babson F.w. Olin Graduate School of Business to 1990.
Are there any professional industries, that Dana Yerid works in?
Dana works in Marketing And Advertising industry.
What are professional skills of Dana Yerid?
Dana has the following skills: Brand Management, Integrated Marketing, Marketing, Strategy, Advertising, Market Planning, Customer Insight, and Shopper Marketing.