Cordell BaanHofman is a highly qualified expert, working in Federated Media/Lijit on the position of Digital Media Consultant from 2013. This expert has earned professional experience in more than 14 positions at various companies. Cordell BaanHofman went to the University of Denver and got education from 2008 to 2009. Denver, Colorado is the city, where the professional was known to be settled. Cordell's e-mail and phone are easily accessed through SoftwareOfficial on demand.
Name variants:
Cordell Baanhofman
Last updated Jul 04, 2024
Contact Information
Last Update
Jan 30, 2016
Email
ia**@gmail.com
Location
Denver, CO
Company
Federated Media/Lijit
Workplace
Digital Media Consultant
Work History
Digital Media Consultant
Greater Denver Area
- Strategic Consulting - business plan & new market strategies
- Product development - feature/product analysis, market need, revenue projections,
- Go-to-market planning - assess inter...
from 2013
Digital Media Consultant
Greater Denver Area
- Strategic Consulting - business plan & new market strategies
- Product development - feature/product analysis, market need, revenue projections,
- Go-to-market planning - assess inter...
from 2013
GM Partner Integration
Boulder, CO
• Owned SSP relationships including Google, adap.tv, SpotXchange, BrightRoll, AppNexus, OpenX, Casale, PulsePoint, Rubicon, Yahoo!, & PubMatic.
• 3rd party data strategy – prioritized, ...
2012 — 2013
Vice President, Technology and Support
• Built and deployed operational strategies and repeatable processes.
• Provided operations and strategic product direction – bringing the company from 0 to 120+ paying customers.
• Develop...
2009 — 2012
Senior Sales Engineer
• Named inventor on a Fair Isaac patent pending for work done integrating business rules and optimization.
• Lead technical sales efforts for large, enterprise accounts (Target, Toyota, Sun ...
2005 — 2009
Director, Technical Sales
Provide thorough pre and post sales support; responsible for technical discovery, demonstration, proof-of-concept/trial, installation, training and the sales to service hand-off.
Formula...
2004 — 2005
Client Services Director
Launched SaaS product offering; involved with all aspects of effort including database design, web server, application server, data collection, reporting, site design & usability, secu...
2001 — 2003
Sr. Sales Engineer
Represented a complex multi-component CRM solutions at the executive level of many Fortune 1000 companies (PeopleSoft, Avaya, Qwest, VoiceStream, MSN, Janus, Experian)
Rapidly acquired s...
2000 — 2001
Sales Engineer
Quickly learned and demonstrated ChannelPoint’s J2EE insurance applications to large insurance companies, brokerage firms, and financial companies (Kaiser, Blue Cross/Blue Shield).
Explo...
2000 — 2000
Sales Engineer
Provided ongoing technical support to the client throughout the sales cycle, beginning with first demonstration of software to final completion of sale.
Conducted in-depth software trainin...
1999 — 2000
Programmer/Analyst
Focused on implementation and usability of Siebel project.
Developed Visual Basic application to manage brokers and calculate complex commission structures.
Member of Siebel developmen...
Apr 1998 — Apr 1999
Education
2008 — 2009
1996 — 1998
Occupations
Counselor
Advisor
Skills
Cross-functional Team Leadership
Start-ups
Product Development
Product Management
Enterprise Software
Team Building
Selling
Real-time bidding
Display Advertising
Innovation
Value Propositions
Entrepreneurship
DSP
Virtual Management
Values
Mentoring Of Staff
Technical Architecture
Online video advertising
Consultative Selling
Online Advertising
Start Ups
Business Development
Strategic Partnerships
Cross Functional Team Leadership
Solution Selling
Management
Sales
Account Management
Sales Process
Integration
Marketing
Go To Market Strategy
Business Strategy
New Business Development
Sales Operations
Pre Sales
Business Planning
Cloud Computing
Mentoring of Staff
Online Video Advertising
Digital Video
1031 Exchanges
Demand Side Platform
Executive Management
Data Center
Strategy
Real Time Bidding
Digital Marketing
Saas