Carrie Bourke

Carrie Bourke

Director, Analytics and Insight at Harvard Business Review

Carrie Bourke is a high-skilled professional, who works in Clario Analytics on the position of Vice President, Client Operations since 2012. Carrie Bourke gained professional experience in more than nine positions at different companies. Carrie Bourke went to the Mount Holyoke College and got education. Boston, Massachusetts is the city, where this person was lastly known to be situated. This professional's email address and phone number are accessed through this website on demand.
Name variants:
Caren Bourke, Carol Bourke, Caroline Bourke
Last updated Jul 05, 2024

Contact Information

Last Update
Jul 8, 2022
Email
cb**@hbr.org, ca**@staples.com
Location
Boston, MA
Company
Clario Analytics

Workplace

Vice President, Client Operations

Work History

Vice President, Client Operations

from Sep 2012

Vice President, Planning & Analytics

Boston, MA
Apr 2012 — Aug 2012

Director, Circulation & Customer Analytics

Framingham, MA
Managed team of 22 managers and analysts responsible for providing thought-leadership and analytical expertise to drive marketing strategy and personalization for $2.0B Staples.com. Integrat...
Jul 2009 — Mar 2012

Sr. Marketing, Circulation & Database Marketing

Framingham, MA
Managed analytical staff responsible for segmentation and vehicle optimization across print, email and telesales campaigns for Staples.com. Streamlined production and reporting efficiencies ...
Apr 2008 — Jul 2009

Sr. Marketing Manager, Staples Prefered Customer Program

Framingham, MA
Managed marketing strategy to grow Staples.com top customer program. Increased prominence of program branding and targeting across vehicles to increase feeling of exclusivity and loyalty. Es...
Oct 2006 — Apr 2008

Project Manager, Statistical Research

Framingham, MA
Managed a wide array of analytical projects focused on developing predictive modeling and segmentaiton for both retail and delivery campaigns, and on providing analytical insight into custom...
Oct 2005 — Oct 2006

Sr. Marketing Manager, Customer Acquisition

Framingham, MA
Managed creative, offer and contact strategy for print, email and telesales campaigns for new customer acquisition. Introduced matchback reporting providing insight into the influence of int...
Jul 2003 — Oct 2005

Independent Consultant

Texas and Massachusetts
Working across industries and marketing channels, conducted numerous projects in strategic planning, marketing database development, campagin strategy and analysis, service bureau evaluation...
Jul 1991 — Jul 2003

Manager, Customer Acquisition

Freeport, Maine
Developed, implemented and analyzed strategies to meet corporate goals for the new customer acquisition and package insert programs.
1988 — 1991

Occupations

Executive
Director
Vice President
Operations Manager
Chief Executive

Skills

Analytics
Marketing Strategy
Multi Channel Marketing
Strategy
Segmentation
Database Marketing
Marketing
Web Analytics
Integrated Marketing
Customer Acquisition
Customer Analysis
Direct Marketing
Lead Generation
Customer Retention
Email Marketing
Crm
Brand Loyalty
Real Time Marketing
Loyalty Programs
Loyalty Marketing
Customer Analytics
B2B Marketing
Marketing Research
Customer Loyalty
Testing Methodology

FAQs about Carrie Bourke

What's the main profession of Carrie Bourke?

Carrie Bourke is a Director, Analytics and Insight at Harvard Business Review.

What jobs is Carrie proficient at at?

Carrie is a professional Executive and Director jobs.

Where does Carrie Bourke currently live?

The professional currently lives in Boston, Massachusetts.

What is the professional's email?

The expert's email is cb**@hbr.org and ca**@staples.com.

How many companies did Carrie Bourke work at?

Carrie Bourke worked at nine jobs.

What education does Carrie Bourke have?

Carrie studied at the Mount Holyoke College.

What is professional industry that Carrie Bourke worked in?

This person works in Publishing industry.

What are professional skills of Carrie Bourke?

Carrie has skills in the following areas: Analytics, Marketing Strategy, Multi Channel Marketing, Strategy, Segmentation, Database Marketing, Marketing, Web Analytics, and Integrated Marketing.
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