Carmen Bracho is a skilled expert, that works in Pepsico main office of which is in 116. as a Commercialization Director since 2018. Carmen gained professional experience in more than nine positions at different companies. Carmen Bracho went to the Nyu Stern School of Business and got education. New York, New York is the area, where this expert was known to settle. Their phone number and email can be easily accessed through SoftwareOfficial by request.
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Carmen Bracho
Last updated Jun 30, 2024
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Work History
Commercialization Director
700 Anderson Hill Rd, Purchase, NY 10577
Lead the Program and Project Management efforts for PepsiCo's Global CSDs sugar-reduction reformulation efforts.
Manage scope, reach, leverage, risks, contingencies and resourcing of sugar...
from Sep 2018
Director Innovation and Renovation
900 Long Ridge Rd, Stamford, CT 06902
Led the Innovation and Renovation "Center of Excellence" for water, water plus and tea categories, resulting in increased productivity and more efficient operations aligned to brands' busin...
Jan 2012 — 2017
Senior Manager Retail Marketing
900 Long Ridge Rd, Stamford, CT 06902
Led growth in shopper demand through strategic planning and execution of channel-wide and customer-specific marketing solutions. Planned and delivered national and regional shopper marketing...
2009 — 2012
Senior Manager Planning and Communications
900 Long Ridge Rd, Stamford, CT 06902
Led the effective and efficient implementation of ICP (Integrated Commercial Planning) process through which Marketing and Sales Objectives and Strategies aligned. Managed Headquarters to Fi...
2007 — 2009
Director of Operations and Product Commercialization
Texas
Project Management leadership using "Stage Gate" Process, to drive product innovation / renovation, cost savings and quality improvement programs. Worked at Cadbury Schweppes Americas Bever...
2003 — 2007
Brand Director
5301 Legacy Blvd, Plano, TX
Led strategic development of assigned brands (Mistic, Elements, Venom, RC Cola, Diet Rite, RC Edge), including new platforms, line extensions, new positioning, development and execution of b...
2000 — 2002
Brand Manager
Led all marketing activities for International Brands (Perrier, Vittel, S.Pellegrino, Acqua Panna and Sta. Maria), including strategic planning, development and execution of brand marketing ...
1997 — 2000
Associate Brand Manager
Contributed to the strategic planning, development and execution of Lorillard's flagship brand "Newport" Implemented Newport's 1996 brand marketing plan, resulting in Newport's + 8% growth, ...
1995 — 1997
Education
Occupations
Executive
Director
Operations Manager
Skills
Product Innovation
Planning
Shopper Marketing
Commercialization
Brand Marketing
Advertising
Brand Management
Brand Architecture
Competitive Analysis
Consumer Products
Cross Functional Team Leadership
Marketing Strategy
Customer Insight
Management
Leadership
Fmcg
Marketing
Strategy
Product Development
Strategic Planning
Account Management
Integrated Marketing
Business Strategy
Market Research
Key Account Development
Marketing Management
Business Development
Project Management