Name variants:
Robert Merz
Last updated Jul 05, 2024
Contact Information
Last Update
Jul 1, 2022
Email
bo**@branditmarketing.com
Location
Houston, TX
Company
Workplace

Director, Brand Management and Licensing
Elmendorf, TX
Industry
Automotive, To Make Wholesale Sales Of Racing Fuel And Related Products., Petroleum Refiner, Petroleum Refiner Whol Petroleum Products
Colleagues
Work History
Director, Brand Management and Licensing
204 east Rhapsody Dr, San Antonio, TX 78216
from 2018
Senior Marketing Consultant
Texas
Marketing, Communications, and Business Development consultant to small and large businesses. Client Experience included Citgo, Red River Tea Company, Papa Joe’s BBQ, Denis’ Seafood, Jalapen...
2006 — 2016
Vice President, Marketing
13000 Executive Dr, Sugar Land, TX 77478
Recruited as part of the turn-around team by VC firm Adams Capital Management, to build and flip in five years. Lead team and all B2C and B2B marketing for this 2,000+ retail location provi...
from 2016
Evp, Strategic Marketing, Brand and Product Development
Recruited as part of the turn-around team by VC firm Kohlberg & Co., to build and flip in five years. Led all B2B and B2C marketing and product development for this 2,000+ location franchis...
2003 — 2006
Retained Consultant
8140 Walnut Hill Ln SUITE 700, Dallas, TX 75231
Retained by CEO of the largest independent media agency in the U.S. to increase new business, and client value-add revenue from current clients, including Southwest Airlines, 7-Eleven and ot...
2002 — 2003
Vice President, Marketing
3200 Hackberry Rd, Irving, TX
First outside hire for VP, Marketing position. Led marketing strategy for $11B, 6,800 location North American franchised retail organization. Set global brand standards for 22,000 internati...
2001 — 2002
Senior Vice President, General Manager
1285 Avenue Of The Americas, New York, NY 10019
Recruited to open Houston office for this global advertising agency. Responsible for major Texaco account, including six divisions. Won Pizza Hut, Amegy Bank and Shell Chemical accounts. Re...
1997 — 2001
Vice President, Advertising and Promotion
First outside hire for most senior marketing position at Pennzoil, responsible for all brand and product marketing, defending against attack by Burmah Castrol from UK, leading to turn-around...
1992 — 1996
Group Brand Marketing Director
Lead team of brand managers on 8 brands, plus new products. Launched and brand-extended brands, resulting in 3.5 share points and $27M revenue. Previously managed Budweiser brand globally fo...
1980 — 1992
Education
1973 — 1975
1968 — 1973
Occupations
Executive
Director
Marketer
Marketing Consultant
Counselor
Cook
Baker
Food service
Operations Manager
Market Analyst
Market Research Analyst
Advisor
Skills
Marketing Strategy
Marketing Communications
Advertising
Product Marketing
Marketing
Brand Management
Start Ups
Business Development
Strategic Planning
Leadership
Management
Strategy
Integrated Marketing
Global Marketing
New Business Development
Brand Development
Product Development
Segmentation
Market Planning
Direct Marketing
Sponsorship
Online Marketing
Email Marketing
Business Strategy
Product Management
Television
Entrepreneurship
Social Media Marketing
Lead Generation
Market Analysis
B2B Marketing
Analytics
Digital Strategy
Customer Insight
Business Planning
Mobile Marketing
Digital Marketing
Market Research
Strategic Partnerships
Marketing Research
Public Relations
Social Media
Customer Relationship Management
Multi Channel Marketing
Team Building
Team Leadership
B2C Marketing
P&L Management
Competitive Analysis
Retail
FAQs about Bob Merz
What's the profession of Bob Merz?
This professional's job is Director, Brand Management and Licensing
What are the profession of The professional?
These person's professions are Executive and Director
Where is Bob Merz located?
Bob Merz is located in Houston, Texas.
Does the expert have the email address?
bo**@branditmarketing.com is The professional's email address.
How many companies did Bob Merz work at?
Bob Merz worked at nine jobs.
What education does Bob Merz have?
Bob studied at the Southern Illinois University Edwardsville from 1973 to 1975.
Are there any professional certifications Bob Merz has?
Bob received the following certifications: Certified Personal Trainer.
What is the industry that Bob Merz worked in?
Bob works in Automotive industry.