Betty Su is a high-level expert, who works in Graduate Management Admission Council® (Gmac®) main office of which is in 57. on the position of Senior Vice President and General Manager from 2019. Betty has earned professional experience in more than 12 positions at various companies. Betty Su went to the Duke University, Fuqua School of Business and got education from 2001 to 2003. Trenton, New Jersey is the area, where this person was lastly known to settle. Betty Su's email address and number can be accessed through this website by request.
Name variants:
Elizabeth Su
Last updated Jul 04, 2024
Contact Information
Last Update
Jul 5, 2022
Email
bs**@gmac.com, be**@cadbury.com, be**@cs-americas.com
Location
Trenton, NJ
Company
Graduate Management Admission Council® (Gmac®)
Workplace
Senior Vice President and General Manager
Work History
Senior Vice President and General Manager
P/O Box 2969, Reston, VA
from Jan 2019
Director - Us Gum  Teen and Young Adult Gum
Chicago, IL
Led young adult gum brands in US portfolio, Stride and iD Gum, targeted against Teen/ College consumer.
Strategy, development and commercialization of new teen lifestyle brand and overall ...
Aug 2011 — Feb 2013
Director, Global Gum Innovation
Chicago, IL
Led strategic framework and technology roadmap for $2.4 Billion Global Pleasure & Teens Platform. Developed a new global teen proposition launching in North America, Europe and Asia. Led mul...
Feb 2011 — Jul 2011
Senior Brand Manager, Dentyne
Led turnaround team that stabilized Dentyne business, which had been declining year on year since 2005. Grew revenue on franchise by 18% VYA in 2010 and beat annual contract goal.
Partnere...
Jul 2009 — Jan 2011
Senior Brand Manager, Global and North America Gum Innovation Team
Led global development of next generation slab format in multiple markets. US launch of Trident Layers was a Gold Winner of 2012 Nielsen Breakthrough Innovation Award. Delivered winning conc...
Oct 2007 — Jun 2009
Brand Manager, Bubblicious
Led Bubblicous Brand, including large celebrity partnership with LeBron James.
Oct 2006 — Oct 2007
Associate Brand Manager, Stride
Part of launch team of Successful New Gum Brand
Partnered with Sales to develop plan and tools for successful sell-in
Developed 3 year innovation pipeline for brand
Oversaw forecasts and...
Nov 2005 — Oct 2006
Associate Brand Manager, Dentyne
Managed franchise consumer activation program on emerging music platform. Led strategic planning and integration of media, promotions, PR, web/digital and sampling programs.
Oct 2004 — Oct 2005
Assistant Brand Manager, Sour Patch Kids and Swedish Fish
Partnered with Sales to turn around declining business and close distribution gaps
Sep 2003 — Sep 2004
Marketing Manager, Instyle.com
225 Liberty St, New York, NY 10006
Managed agency relationships contracted to sell Entertainment Weekly (EW) and Teen People (TP). Forecasted and analyzed agent campaign volumes to ensure yearly delivery of 900K new subscript...
Jul 1999 — Dec 2000
Assistant and Associate Product Manager
225 Liberty St, New York, NY 10006
Managed the $1MM Time Almanac product line, including strategic planning and full P&L responsibility. Developed, implemented, and analyzed marketing campaigns for the $4MM Time Books Franchi...
Jul 1997 — Jun 1999
Education
2001 — 2003
1993 — 1997
Occupations
Executive
Senior Vice President
Chief Executive Officer
Marketer
Advertising Professional
Marketing Director
Vice President
Chief Executive
Corporate Executive
Advertising Sales Agent
Skills
Consumer Products
Cross Functional Team Leadership
Customer Insight
Marketing
Strategy
Brand Management
Fmcg
Integrated Marketing
Shopper Marketing
Marketing Strategy
Brand Equity
Brand Architecture
Marketing Management
Trade Marketing
Competitive Analysis
Management
Packaging
FAQs about Betty Su
What's the main profession of Betty Su?
The expert is a Senior Vice President and General Manager.
What jobs is Betty Su a professional at?
The expert is a professional Executive and Senior Vice President jobs.
Where does Betty Su live?
The professional currently lives in Trenton, New Jersey.
Does the expert have the email address?
bs**@gmac.com and be**@cadbury.com is Betty's email address.
How many companies did Betty Su work at?
Betty Su worked at 12 jobs.
What education does Betty Su have?
Betty studied at the Duke University, Fuqua School of Business from 2001 to 2003.
Are there any special industries, that Betty Su works in?
Betty works in Marketing And Advertising industry.
What are special skills of Betty Su?
Betty Su has such skills as Consumer Products, Cross Functional Team Leadership, Customer Insight, Marketing, Strategy, Brand Management, Fmcg, Integrated Marketing, and Shopper Marketing.