Betsy Ferg has been a VP Creative and Consumer Engagement in Carolina Pad since 2010. Furthermore, this professional has an employment history at more than six companies using similar skills. Betsy has a total work experience of 17+ years. Betsy Ferg studied at the University of Georgia from 1989 to 1993. Currently this expert lives in Nashville, Tennessee region. Find this person's actual contacts with SoftwareOfficial search.
Name variants:
Elizabeth Ferg
Last updated Jun 28, 2024
Contact Information
Last Update
Jul 6, 2022
Email
el**@gmail.com, be**@discovery.com
Location
Nashville, TN
Company
Workplace
Colleagues
Work History
VP Creative and Consumer Engagement
Charlotte, North Carolina Area
Directed the design process from trending and design, mock up, to presentation and production for all products including stationery and sewn goods– a total of 1800 SKUs. Oversaw the marketin...
Dec 2010 — Mar 2012
Design Director
SIlver Spring, MD
Created the vision for translating the brand equity of the networks and hit shows into compelling consumer products and services, considering all touch points from packaging to marketing mat...
May 2008 — Feb 2011
FOUNDER, VP Creative, VP Sales
New York, NY
In collaboration with three other business partners, founded the company and established the groundwork for a multi-million dollar growth, including raising capital from private investors. ...
Sep 2006 — Apr 2008
Creative Director/Partner
New York, NY
Owned and managed a design firm specializing in product and packaging design for high profile brands. Developed cohesive style guide programs for domestic and international retail markets. ...
Feb 2002 — Sep 2006
Director of Product Design
El Segundo, CA and Paris, France
Managed creative direction of all product categories for Barbie brand licensed products, including packaging, advertising and marketing materials – over 800 international licensees with reve...
Sep 1998 — Feb 2002
Education
1989 — 1993
1987 — 1989
Occupations
Executive
Marketing Director
Vice President
Sales Specialist
Consumer Goods Professional
Designer
Design Director
Agents
Chief Executive
Commodities Clerk
Brokerage Clerk
Design Manager
Skills
Art Direction
Creative Direction
Creative Development
Concept Development
Innovation
Trend Identification
Trend Translation
Product Development
Product Design
Packaging Design
Graphic Design
Team Building
Team Management
Mentoring
Presentation Skills
Excellent Communicator
Brand Management
Brand Extension
Product Launch
Sales
Process Development
Budgeting
Budget Management
Strategic Planning
Project Management
Licensing
Budgets
Packaging
Corporate Identity
Marketing
Advertising
Graphics
Line Extensions
Retail
Trend Following
Direct Mail
Merchandising
Strategic Partnerships
Process Simulation