Barbara Shrut is a highly qualified expert, working in Royal Caribbean Cruises Ltd as a Vice President, International Market Services since 2011. Barbara Shrut has earned professional experience in more than ten positions at different companies. Barbara Shrut went to the University of Virginia and got education there. This person has such qualifications as Certified Public Accountant. Miami, Florida is the city, where the professional was known to be settled. This expert's e-mail and phone are accessed through this website by request.
Name variants:
Bab Shrut,
Babs Shrut,
Babbie Shrut,
Barbie Shrut,
Babette Shrut,
Barb Shrut
Last updated May 26, 2024
Contact Information
Last Update
Jun 23, 2022
Email
bs**@rccl.com
Location
Miami, FL
Company
Royal Caribbean Cruises Ltd.
Workplace
Vice President, International Market Services
Work History
Vice President, International Market Services
Led market services for international markets including Latin America, Europe, Asia, Australia and New Zealand as international business grew to over 50% of total corporate business. Market ...
2011 — 2012
Vice President, Brand Finance and Administration
Responsible for maximizing profitability through broad business and financial support across all shipboard and shoreside areas. Evaluated major investments for brand and leveraged best pract...
2005 — 2010
Vice President, Customer Loyalty and eMarketing
Transformed marketing to include results oriented metrics, which led to increased ROI on marketing investments. Directed interactive marketing including creation of award winning consumer an...
2001 — 2004
Vice President, Market Planning
Initiated major strategic partnerships, alliances and promotions to increase reach of brands. Elevated market research to support global strategy and offer actionable insights at an efficie...
1999 — 2000
Vice President, Strategic Planning
Responsible for strategic and long-range plans, ship deployment and itineraries, product enhancements and new ship development. Enhanced planning process to include full profitability analys...
1997 — 1999
Director, Sales Planning and Administration
Led inside sales support team of 100, including telemarketing; introduced six new ships in three years, and lowered sales distribution costs.
1994 — 1997
Director, Assistant Controller
Managed accounting for initial public debt offering in 1992 and initial NYSE offering in 1993.
1991 — 1994
Controller
Greater Atlanta Area
Oversaw all financial functions including acquisition of DKM Communications by Summit Communications, and identified radio stations to acquire as company doubled revenue in three years.
1986 — 1990
Assistant Controller
Greater Atlanta Area
Managed accounting for SEC filings and reporting, acquisitions, and integration of Cox Enterprises and Cox Communications.
1981 — 1986
Education
Occupations
Executive
Chairperson
Vice President
Chief Executive
Skills
Strategy
Strategic Partnerships
Marketing Strategy
Management
Strategic Planning
Business Development
Cruises
Leadership
Revenue Analysis
Budgets
Hospitality
Marketing
Business Strategy
Tourism
Forecasting
Crm
Budgeting
Integrated Marketing
Mergers and Acquisitions
Hospitality Industry