Name variants:
Athena Chang
Last updated Jul 02, 2024
Contact Information
Last Update
Jul 12, 2022
Email
ch**@gmail.com, at**@hotmail.com, at**@verizon.net
Location
Washington, DC
Workplace
NY Chapter Social Co-Chair
Rosemead, CA
Industry
Nonprofit Organization Management
Colleagues
Work History
NY Chapter Social Co-Chair
Planned, organized and executed monthly social events for TAP.
Maintained and managed new and existent relationships with event vendors.
Worked with community volunteers to plan and execute ...
Aug 2010 — Dec 2012
Search Marketing Manager
New York, NY
Create ad copies, research keywords and set up campaigns based on clients' goals and objectives.
Manage Search & Display Campaigns across platforms including Google, Bing/Yahoo and Face...
from Sep 2008
Local Search Marketing Manager
Managed paid search campaigns across networks including Google, Yahoo, MSN, and Ask.com.
Developed, designed and executed PPC strategies for clients.
Created ad copies and generated keywor...
Mar 2007 — Aug 2008
Online Marketing Analyst
• Provided support for online marketing initiatives
• Prepared reports and analyze data in order to make recommendations to help improve program efficiencies
• Created and analyzed recurrin...
Jun 2006 — Mar 2007
Chinese Language Instructor
Instructed Mandarin.
Jan 2006 — Mar 2006
Marketing Associate
Responsibilities:
Conducted Internet research to support marketing projects
Provided comparative analysis of the benefits of potential new marketing venues
Compiled mailing lists of poten...
Nov 2005 — May 2006
Chinese Language Search Quality Rater - Google
Rated search engine results based on Google's relevancy scale.
Jun 2005 — May 2006
Assistant Web Technician
Updated and developed website contents.
Assisted in website-related support.
Jun 2005 — Nov 2005
Translator/website content coordinator
• Translated and summarized US education bills into Chinese.
• Translated US Education newspaper into Chinese.
• Assisted with TECRO English website updates.
Apr 2005 — Nov 2005
Internet Marketing Intern
Researched keywords for PPC campaigns.
Established affiliate links with local businesses around client hotels.
Wrote customized ad copies for individual hotel client.
Jul 2004 — Aug 2004
Education
Master of Arts in Communication
Washington, DC
from May 2005
Sep 2003 — May 2005
Bachelor of Arts in English Language
from Jun 2003
1999 — 2003
1997 — 1999
Occupations
Sales Specialist
Account Service Manager
Executive
Marketing Manager
Marketer
Marketing Administrator
IT Professional
Computer Software Professional
Client Service Officer
Customer Service
Software Developers
Skills
Sem
Online Marketing
Ppc
Google Analytics
Social Media
Search Advertising
Conversion Optimization
Analytics
Display Advertising
Advertising
Google Adwords
Marketing
Online Advertising
Yahoo Search Marketing
Digital Strategy
Affiliate Marketing
Facebook
Google Adwords Professional
Web Marketing
Digital Marketing
Landing Page Optimization
Search Engine Marketing
Mandarin
Msn Adcenter
A/B Testing
Email Marketing
Event Planning
Search
Local Search
Mobile Advertising
Organic Search
Omniture
Keyword Research
Doubleclick
Client Services
Team Management
Communication
Non Profit Boards
Professional Network
Organizational Culture
Archery
Technology Sales
Advertising Sales
Customer Acquisition
Strategic Planning
E Commerce
Problem Solving
Mentoring
Negotiation
Diversity and Inclusion
Web Analytics