Andrew L Schiel

Managed corporate partnerships, Talbots' loyalty program initiatives, national digital advertising, and integrated brand marketing planning and execution. Spearheaded the complete rebrand...

Broadened scope to include national brand advertising and seasonal campaign development to support key growth initiatives and must-win categories, while maintaining all responsibilities of a...

Built, implemented, and optimized annual retail marketing plan for 260 store locations, including innovative awareness, traffic, and sales-driving initiatives across all customer touchpoints...

Analyzed current packaging process by conducting internal interviews with key stakeholders. Recommended the elimination of packaging on salesmen samples to alleviate timeline misalignment be...

Analyzed quantitative and qualitative data in order to identify key merchant pain points -Worked cross-functionally to create and implement dynamic educational content to support merchants' ...

Developed cross-functional strategy to address internal inconsistencies and target the enhancement of Hyundai Translead's brand reputation within the trailer industry

Developed branded web content for companies including Ford and the Boston Beer Company Led team that created the $500,000 branded web series 'Clean Break' as part of $200 million product l...